Area Director – Upscale Franchise Performance

🔥 5 minutes ago

🌲 North Carolina, Maryland, +5 more states – Remote

🌲 North Carolina – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ⛰️ West Virginia – Remote

💵 $114.9k - $135.2k / year

⏰ Full Time

🔴 Lead

👔 Director

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

✈️ Travel

💼 Consulting

📦 Logistics

Travel • Consulting • Logistics

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Serve as a strategic advisor to franchise owners, property leaders, and above-property management teams • Translate corporate and brand strategies into actionable property-level objectives • Develop and influence commercial, revenue, sales, and marketing strategies to improve hotel performance • Analyze market trends, demand drivers, competitive performance, guest feedback, property results, P&Ls, and financial reporting • Identify opportunities for revenue growth, profitability, cost management, GOP, ROI, guest satisfaction, and competitive differentiation • Evaluate hotel operations, brand compliance, service quality, commercial effectiveness, and financial performance • Partner with franchise owners and hotel leadership to diagnose performance gaps and develop property-specific action plans • Champion use of Choice systems and resources, including choiceADVANTAGE®, iDeaS G3, Medallia, and Choice University • Advise franchisees on revenue management, demand forecasting, pricing, distribution, sales, marketing, and Choice Privileges® programs • Build trusted relationships with franchise owners, operators, hotel leaders, and internal stakeholders • Represent Choice Hotels at industry events, franchisee associations, and networking forums • Collaborate with franchise sales and other Choice teams to support business opportunities and portfolio growth • Coach and advise General Managers and property leaders • Facilitate best-practice sharing across properties • Analyze LTR results, guest feedback, third-party reviews, and guest sentiment to improve guest satisfaction, loyalty, online reputation, and brand experience

🎯 Requirements

• 8–10 years of relevant hospitality, hotel operations, franchise performance, commercial strategy, revenue management, or related experience • Demonstrated experience advising hotel owners, operators, General Managers, or senior property leaders on financial, operational, commercial, and guest-experience performance • Experience evaluating hotel P&Ls and translating financial and operational data into actionable performance strategies • Experience with upscale, select-service, and/or full-service hotel operations strongly preferred • Demonstrated success leading and influencing complex initiatives across a matrixed environment without direct reporting authority • Advanced financial and P&L analysis skills • Strong knowledge of hotel revenue management, forecasting, pricing, distribution, sales, and marketing disciplines • Ability to analyze hotel performance measures including RevPAR, ADR, market share, GOP, ROI, guest satisfaction, and related operational metrics • Experience with hotel property-management, revenue-management, and guest-feedback platforms • Familiarity with choiceADVANTAGE®, iDeaS G3, and Medallia preferred • Strong proficiency in interpreting complex operational, financial, market, and guest data • Strategic and commercial acumen with the ability to connect property-level decisions to broader business objectives • Advanced analytical and problem-solving skills • Exceptional consulting, influencing, and relationship-management skills • Ability to independently prioritize and manage complex work across a diverse portfolio of hotels • Strong executive presence and communication skills • Bachelor's degree in Hospitality Management, Business Administration, Finance, Marketing, or a related field, or an equivalent combination of education and work experience

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide • Annual bonus under Choice’s Management Incentive Plan (MIP)