Vice President, Media Products

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $268k - $282k / year

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 0%

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Circana

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🤝 B2B

💼 Consulting

B2B • Consulting

Circana is a market research company that specializes in measuring and accelerating demand for brands. They utilize big data and an AI data-visualization platform to tackle complex business challenges, guiding clients through innovation and meeting consumer demand. With over a century of combined experience from their legacy as IRI and NPD, Circana serves more than 7,000 global brands and retailers, providing insights into both online and in-store purchasing behavior. Their expertise is recognized by prominent media outlets including Bloomberg, CNBC, and The New York Times.

📋 Description

• Define the media product strategy, roadmap, and investment priorities • Lead development of media planning, measurement, attribution, and optimization capabilities • Identify solutions connecting media activity with sales, consumer behavior, and business outcomes • Partner with data science and engineering teams to operationalize measurement methodologies • Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs • Support product commercialization, pricing, packaging, and go-to-market activities • Monitor developments across digital, television, social, retail media, and emerging channels • Establish performance measures for product adoption, client outcomes, and revenue growth • Represent Circana’s media product vision with senior clients and industry partners

🎯 Requirements

• Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management • Knowledge of media planning, attribution, incrementality, optimization, and performance measurement • Understanding of advertiser, agency, retailer, publisher, and platform needs • Experience launching and scaling enterprise data or analytics products • Strong commercial and strategic leadership capabilities • Executive-level communication and client engagement skills • Bachelor’s degree or equivalent experience • Ability to demonstrate Circana’s shared behaviors: Stay Curious, Seek Clarity, Own the Outcome, Center on the Client, Be a Challenger, Champion Inclusivity, and Commit to each other

🏖️ Benefits

• Flexible and accommodating work environment • Paid time off • Medical insurance • Dental insurance • Vision insurance • 401(k) • Bonus pay eligibility • Reasonable accommodation available for applicants with disabilities • Background-check process with candidate privacy protections • AI-assisted resume screening disclosed