Director of Product Marketing

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $130k - $160k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

ClassLink

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1998

📚 Education

🔒 Cybersecurity

☁️ SaaS

💰 Venture Round on 2007-03

Education • Cybersecurity • SaaS

ClassLink is a company providing educational technology solutions that focus on identity and access management for schools. Their services include identity and access management, learning analytics, and cybersecurity with features such as single sign-on and multi-factor authentication, tailored for K-12 and higher education institutions. ClassLink aims to create a secure and efficient digital learning environment, enhancing education through improved access to technological resources and data-driven insights.

📋 Description

• Own positioning and messaging for every product in the portfolio • Develop differentiated narratives for superintendents, school technology directors, data and privacy leaders, and curriculum leaders • Define and evolve ClassLink’s category story • Build messaging frameworks, value propositions, and proof points • Own go-to-market plans for product and feature launches • Coordinate cross-functional launches across product, demand generation, creative, customer marketing, and sales • Define audience segmentation, launch sequencing, success metrics, and launch handoffs • Build a repeatable launch framework • Partner with Product, Sales, Demand Generation, Customer Marketing, and Creative leaders • Direct creative briefs for product pages, campaigns, and launch assets • Provide market feedback to product, marketing, and leadership • Create talk tracks, battle cards, objection handling, demo scripts, and one-pagers • Own competitive intelligence and brief leadership and sales on market changes • Translate wins, losses, and field feedback into sharper positioning and tools • Develop buyer personas, message maps, and customer research • Partner with Product on roadmap and pricing decisions • Run win/loss analysis and customer research

🎯 Requirements

• Bachelor’s Degree required • 8+ years of experience in product marketing • At least 2+ years of experience in a leadership role managing people • Proven track record positioning and launching B2B SaaS or EdTech products that drove adoption, pipeline, and revenue • Ability to write positioning documents, messaging frameworks, sales tools, and launch narratives • Strong understanding of B2B SaaS or EdTech go-to-market motions • Experience owning competitive intelligence, buyer research, and sales enablement • Excellent communication skills and ability to simplify complex products • Experience leading or mentoring a team and setting clear direction • Willingness to travel up to 15% for team meetings and conferences

🏖️ Benefits

• 4+ weeks of vacation • 13+ paid holidays • 12 weeks fully paid parental leave for all parents • 401(k) with 0.5:1 company match • Medical, dental, and vision plans • Company-paid life, short-term disability, and long-term disability insurance • Voluntary supplemental life, accident, and pet insurance • Paid volunteer days through ClassLink Cares • Tuition reimbursement for continued education • Coaching and internal programs supporting career and personal growth • Annual company retreats and team events