Senior Paid Search Analyst

🔥 16 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Click Here Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1993

📣 Marketing

☁️ SaaS

💼 Consulting

💰 Private equity on 2021-11

Marketing • SaaS • Consulting

Click Here Digital is a full-service digital marketing agency that combines high-touch consulting with proprietary technology to drive measurable growth for clients. The firm offers a broad range of services including search engine marketing (SEM), search engine optimization (SEO), social media advertising, display and video advertising, connected TV/OTT, streaming audio advertising, email marketing, creative/graphic design, website design, and AI-enhanced search optimization. They also operate ClickIQ™, a real-time marketing intelligence platform that aggregates paid, organic, social, calls, leads, and sales data to optimize campaigns and ROI. Click Here Digital focuses on competitive industries such as automotive, legal/law firms, medical, enterprise, RV, and other growth-focused businesses, and emphasizes performance measurement, data-driven optimization, and client partnerships.

📋 Description

• Lead management and optimization of advanced paid search campaigns across Google Ads and Bing Ads • Plan, execute, and optimize paid search campaigns based on client goals and objectives • Direct management of 20-30 automotive paid search accounts, with individual budgets ranging from $25k-$150k per account per month • Collaborate with account managers on strategy and provide campaign performance recommendations • Maintain performance standards on assigned accounts • Monitor budget pacing, conversion tracking, and traffic quality • Analyze CTR, conversion rate, ROAS, and other campaign performance metrics to identify optimization opportunities • Test products to determine propensity to drive positive results • Generate regular reports and communicate key findings • Stay current on industry trends and best practices • Facilitate training for Associate Paid Search Analysts and Paid Search Analysts • Mentor new Paid Search Analysts • Perform QA on accounts for other Paid Search Team members • Provide oversight and troubleshooting on paid search accounts • Manage portfolio-wide performance and benchmarking • Facilitate cross-departmental relationships and trainings • Conduct A/B tests and develop new strategies or tools • Present data to other departments

🎯 Requirements

• Minimum 3-5 years of experience with paid search campaign management • Experience and strong understanding of PPC advertising • Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc. • Understanding of paid media advertising budget management and effective, data-driven ad spend • Ability to analyze data sets and identify trends based on industry KPIs • Ability to work independently and collaboratively in a fast-paced, deadline-driven environment • Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely • Strong quantitative and analytical skills and attention to detail with the ability to interpret data and actionable insights • Excellent time-management and organizational skills • Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat) • Strategic planning and execution of campaigns aligned with client goals, using data-driven insights to optimize performance • Mentorship and leadership skills with experience training and guiding junior team members • Comprehensive, up-to-date understanding of industry trends, best practices, and emerging paid search tools • Strong attention to detail in QA of paid search accounts, with ability to troubleshoot and resolve campaign performance or setup issues • Proficiency managing and optimizing paid search campaigns across Google Ads and Bing Ads, including budget pacing, conversion tracking, traffic quality metrics, A/B testing, and performance analysis • Excellent communication skills for collaboration with account managers, departments, and clients, including presenting campaign data, insights, and recommendations • Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience is preferred • Agency experience is preferred • Experience in automotive, legal and/or medical verticals is preferred • Google Certifications (Google Analytics, Google Ads) are preferred