Growth Marketing Manager – Paid Social

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $95k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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ThirdLove

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛒 Retail

👗 Fashion

👥 B2C

Retail • Fashion • B2C

ThirdLove is a female-founded, women’s lifestyle brand that offers elevated essentials including bras, underwear, loungewear and more, all designed by women, for women. Co-founders Heidi Zak and Ra'el Cohen set out to revolutionize the bra shopping experience and create a product that would help women look and feel amazing. ThirdLove also focuses on culture and teammate development, having been certified as a Great Place to Work for two consecutive years. In 2022, the company acquired Kit Undergarments and began opening retail stores across the United States. Additionally, ThirdLove is a significant donor of women’s undergarments, contributing over $50 million to women in need, and supports female entrepreneurs of color through its TL Effect program.

📋 Description

• Set paid social channel strategy for Meta, TikTok, and support on Pinterest, including account and campaign architecture, funnel coverage, and budget allocation • Own budget pacing across all three channels and make real-time reallocations based on performance signals • Lead incrementality test design for social channels in coordination with the measurement stack • Contribute channel-level commentary to weekly cross-channel performance reporting • Monitor platform product changes, beta opportunities, and algorithm shifts • Serve as primary contact for platform and agency relationships • Manage partner communications, performance accountability, vendor evaluation, and internal institutional knowledge • Oversee, evaluate, and direct AI execution tools for bid management, audience optimization, pacing, and creative performance • Interrogate automated optimization outputs, override unsuitable recommendations, and document learnings • Set guardrails, test protocols, and performance benchmarks for AI tools • Direct creative brief strategy using performance signals and channel hypotheses • Provide channel-native creative perspectives for Meta and TikTok • Identify creative fatigue and inform the brief cycle • Collaborate on landing page testing and post-click performance analysis • Participate in creative QA and post-launch performance interpretation

🎯 Requirements

• 5–7 years of hands-on experience in paid social, with a meaningful portion managing Meta Ads at scale (six-figure monthly budgets or above) in fashion and/or apparel e-commerce industries • Deep working knowledge of Meta Ads Manager — campaign structure, auction mechanics, creative testing, Advantage+ features, product feed management, and attribution settings • A genuine creative sensibility and ability to translate paid-social perspectives into briefs or feedback • Strong analytical fluency and ability to build a performance narrative from raw data • Experience with or strong understanding of TikTok Ads • Experience managing or coordinating external agency or vendor relationships, with accountability for performance outcomes • Experience working cross-functionally with creative, data, site, and external partner teams • Evaluative experience with AI and automation tools, including willingness to question outputs and stress-test logic • Must be authorized to work in the U.S.

🏖️ Benefits

• Competitive salary + equity • Medical/Dental/Vision insurance • Paid parental leave • Flex time off • Discounted and free products