Senior Demand Generation Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Ensora Health

WebsiteLinkedInAll Job Openings

201 - 500 employees

🏥 Healthcare

💼 Consulting

☁️ SaaS

Healthcare • Consulting • SaaS

Ensora Health is a healthcare software company that builds EHR and practice management (PMS) solutions—most notably TheraNest for mental and behavioral health and Fusion for physical/occupational/speech rehab therapy. Their cloud-based platform includes add-ons for revenue cycle management, payments, telehealth, eRx, clearinghouse services, and AI-powered documentation tools (AI Session Assistant) to reduce clinician administrative burden. Ensora serves solo and group therapy practices and rehab clinics, focusing on simplifying scheduling, billing, documentation, and workflows to improve efficiency and patient care.

📋 Description

• Own marketing-sourced pipeline and new logo revenue targets, with direct accountability for performance • Build and scale full-funnel demand programs across paid media, organic channels, content, webinars, and events • Partner with the paid media team on execution while owning overall demand strategy • Apply AI-powered tools to accelerate campaign development, audience insights, personalization, testing, and optimization • Develop audience segmentation by practice size, specialty, geography, and real-time buying signals • Design, operate, and optimize the lead-to-opportunity funnel, including landing pages, lead capture, nurture programs, scoring models, and MQL-to-SQL handoff • Use AI-assisted experimentation to test creative, messaging, CTAs, landing pages, email sequences, and timing across the funnel • Partner with Product Marketing to translate positioning into campaign messaging for therapists and practice owners • Collaborate with Sales and RevOps on attribution, routing, and revenue reporting • Manage the demand generation budget using a performance-first, data-driven approach • Evaluate emerging AI and marketing technologies to improve efficiency, scale, and impact • Success measured by marketing-sourced pipeline, new logo revenue, MQL/SQL volume and quality, funnel conversion rates, channel costs, and experimentation effectiveness

🎯 Requirements

• 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets tied to new customer acquisition • Proven ability to build demand programs that generate qualified, convertible pipeline—not just leads • Strong analytical mindset with comfort using dashboards, funnel analysis, and data to guide decisions • Hands-on experience designing lead scoring, nurture programs, and MQL-to-SQL handoff processes that Sales trusts • Demonstrated use of AI-enabled tools for campaign creation, testing, personalization, or performance optimization • Strong cross-functional collaboration skills with Sales, Product Marketing, Content, and RevOps • Excellent writing and editing skills, with the ability to create or direct high-performing ad copy, landing pages, and emails • Preferred: Experience in B2B SaaS, healthtech, or vertical software marketing to practitioners or small business owners • Preferred: Experience with marketing automation platforms (HubSpot, Marketo, or similar), CRM systems (Salesforce, HubSpot), and analytics tools (Google Analytics, Power BI, or similar) • Preferred: Curiosity and enthusiasm for emerging AI capabilities and how they can responsibly improve marketing outcomes

🏖️ Benefits

• Equal opportunity employer • Diversity, Equity, Inclusion, and Belonging culture • Confidential handling of information according to EEO guidelines • Non-discriminatory practices throughout the employee and customer lifecycle