Senior Paid Media Manager

🔥 19 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $99.9k - $125k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Choice Hotels International

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1939

✈️ Travel

💼 Consulting

📦 Logistics

Travel • Consulting • Logistics

Choice Hotels International is a prominent hospitality company specializing in hotel franchising. Known for its diverse portfolio of hotels, they focus on providing a wide range of accommodations, from upscale to economy. Choice Hotels is also involved in supporting local communities through its programs like 'Your Community, Your Choice. ' With a commitment to diversity, equity, and giving back, Choice Hotels aims to create rewarding career paths for its associates while contributing positively to society. The company also focuses on developing hotel ownership opportunities for underrepresented entrepreneurs.

📋 Description

• Own and lead full-funnel paid media strategy and execution across Paid Search, Paid Social, Display & Video, aligned with business objectives and performance goals • Serve as a subject-matter expert on performance media channels and platforms • Own day-to-day agency partnerships, including work prioritization, execution quality, optimization planning, and performance accountability • Monitor and evaluate campaign performance, translating data into insights, implications, and recommended actions • Manage paid media budgets and forecasts, including spend pacing, channel allocation, ROI considerations, and financial accuracy • Drive continuous improvement through test-and-learn initiatives and structured experimentation • Partner with Brand, Creative, and Analytics teams to translate audience insights and consumer behavior into media and creative strategies • Collaborate with Analytics on measurement frameworks, attribution approaches, and reporting • Stay current on industry trends, platform innovations, and emerging media opportunities • Manage multiple concurrent workstreams and provide consistent stakeholder updates • Build and maintain cross-functional relationships • Share best practices, elevate strategic thinking, and provide informal mentorship and guidance

🎯 Requirements

• 6+ years of experience in performance or paid media, with hands-on ownership across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, and/or Affiliate Marketing • Demonstrated experience managing agency partners and influencing outcomes without direct authority • Experience operating as a senior individual contributor, owning complex programs or workstreams end-to-end • Hands-on experience with major media platforms, such as Google Ads, Meta Ads Manager, DV360, and The Trade Desk • Working knowledge of ad tech, analytics, and measurement tools, such as Google Marketing Platform, Adobe Analytics, and Flashtalking • Familiarity with incrementality testing, attribution modeling, and performance measurement frameworks • Strong proficiency in Microsoft Excel and presentation tools • Strong analytical and problem-solving skills • Effective communication and stakeholder influence through data and expertise • Ability to manage multiple priorities in a fast-paced, matrixed environment • Demonstrated ownership mindset, intellectual curiosity, and commitment to continuous improvement • Bachelor's degree in Marketing, Business, or a related field required • Relevant certifications, such as Google Ads or Meta Blueprint, preferred

🏖️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance • Financial benefits for retirement and health savings • Employee recognition programs • Discounts at Choice hotels worldwide • Annual bonus based on the terms of Choice's Management Incentive Plan (MIP) • Home office arrangement for Field/Remote roles • Possible required travel depending on the role