Campaign Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $96.1k - $135.7k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Empower

WebsiteLinkedInAll Job Openings

10,000+ employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Empower is a leading provider of financial services focused on helping individuals and organizations achieve financial freedom through retirement planning and investment management. Serving over 19 million Americans, Empower offers a comprehensive suite of finance-related services, including smart planning and investment advice, and tools like the Empower Personal Dashboard™ for a complete financial view. The company is renowned as a top retirement plan provider and works closely with personal investors, workplace plan savers, plan sponsors, and financial professionals. Empower is also recognized for initiatives in Diversity, Equity, Inclusion, and has a social commitment that bolsters community impact.

📋 Description

• Own end-to-end campaign delivery for assigned marketing and transactional programs, including intake, planning, setup, QA, deployment, monitoring, optimization, and post-campaign analysis • Own campaign roadmaps and operational prioritization, identifying dependencies, risks, resource needs, and optimization opportunities • Manage marketing and transactional campaigns across email, PLAs, widgets, SMS, push notifications, mobile app, call tasks, direct mail, and other channels • Lead personalized, cross-channel customer journeys supporting engagement, retention, and lifetime value • Maintain deployment and roadmap calendars and ensure campaigns are sequenced and delivered on schedule • Develop and execute audience segmentation strategies using customer data and insights • Drive A/B and multivariate testing roadmaps and evaluate performance against KPIs • Partner with Analytics and Marketing to interpret performance and translate insights into recommendations • Maintain understanding of data architecture and customer data models for campaign execution, targeting, and personalization • Coordinate with Project Management, Creative, Engineering, Data Operations, and Analytics as campaign operations lead • Analyze campaign performance and present results, insights, and recommendations to stakeholders and leadership • Improve campaign processes, governance, and operational workflows • Identify delivery risks and operational challenges, recommend solutions, and drive resolution • Serve as a subject matter resource for campaign management, marketing automation, and execution processes • Identify opportunities to improve campaign effectiveness and customer experience through data, testing, automation, and operational best practices

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience • 8+ years of progressive experience in lifecycle marketing, campaign management, marketing operations, or a related discipline • Experience independently leading complex, cross-functional campaign initiatives • Strong experience owning and executing end-to-end campaigns within a marketing automation platform, preferably Salesforce Marketing Cloud • Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Data Extensions, and Intelligence Reports, preferred • Experience managing omnichannel campaigns across Email, PLAs, Widgets, SMS, Push Notifications, Mobile App, Call Tasks, Direct Mail, and other customer engagement channels • Experience with customer segmentation, audience creation, campaign targeting, personalization, and test/control groups • Experience developing and executing A/B and multivariate testing strategies • Familiarity with Workfront, Jira, or similar campaign/project management tools • Strong analytical skills involving campaign metrics, ROI, customer engagement KPIs, and testing results • Strong understanding of email and digital marketing best practices, personalization capabilities, and customer lifecycle principles • Excellent organizational, project management, and communication skills • Ability to independently manage complex priorities and drive initiatives from planning through optimization • Ability to influence and lead cross-functional teams without direct authority • Self-motivated, detail-oriented, autonomous, and accountable • Knowledge of marketing databases, data manipulation, and SQL is a plus • Applicants must be authorized to work for any employer in the U.S.; no employment visa sponsorship, including CPT/OPT

🏖️ Benefits

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment that includes the option to wear jeans • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) facilitating inclusion and collaboration • Bonus program opportunity for non-sales positions • Necessary computer equipment provided • Flexible work environment and remote work arrangement