Senior Director, Paid Media

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $135k - $150k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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SmartBug Media

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2007

📣 Marketing

🤝 B2B

💼 Consulting

💰 Private equity on 2020-03

Marketing • B2B • Consulting

SmartBug Media is a digital marketing agency that specializes in inbound marketing, content strategy, demand generation, and HubSpot-focused marketing automation and implementations. The firm helps companies grow by building content-driven campaigns, optimizing SEO and paid media, implementing and managing HubSpot CRM and marketing tools, and providing strategic consulting on go-to-market and lead generation. SmartBug primarily serves B2B clients and acts as a solutions partner for marketing technology and automation.

📋 Description

• Own the go-to-market strategy for Point Success Media and launch new high-growth service offerings • Define packaging, positioning, and pricing for technical and media services • Partner with sales and marketing leadership to drive adoption of new offerings • Monitor media platforms, buyer behavior, and competitive dynamics to shape strategic direction • Act as a strategic voice for the division internally and externally • Own the division's P&L, revenue growth, margin performance, and profitability • Design staffing models, team structures, and capacity planning for profitable utilization • Champion AI to improve delivery workflows, internal processes, speed, quality, and cost • Implement operational improvements that increase efficiency and scalability • Monitor business benchmarks and collaborate on forecasting, budgeting, and long-term planning • Lead, manage, and develop senior leaders and managers • Build culture, growth paths, and a leadership pipeline • Recruit and develop senior-level talent • Serve as executive point of contact for top-tier clients • Handle executive escalations, renewals, expansion conversations, and strategic sales opportunities • Delegate day-to-day client management and campaign oversight to the leadership team

🎯 Requirements

• 12+ years of progressive experience in a media or marketing agency environment, with significant time in senior management or general-management roles • Track record running or scaling a services business line or P&L within an agency, including responsibility for revenue, margin, and profitability • Experience developing and launching new service offerings and go-to-market strategies within a services or agency business • Strong grasp of staffing economics, including structuring, sizing, and utilizing teams profitably • Demonstrated experience using AI tools and technologies to drive efficiency, quality, or competitive advantage within a services organization • Strong understanding of the media landscape and its trajectory, translating shifts into business and organizational strategy • Experience managing and developing senior leaders and managers • Executive-level presence with senior client stakeholders, sales leadership, and company leadership • Strong business and financial acumen, including budgeting, forecasting, margin analysis, and operational metrics • Organizational agility in structured and ambiguous environments • Working knowledge of the paid media landscape, including channels, platforms, and buyer's journey • Experience working remotely in a similar senior role, reporting to executive leadership, preferred