Senior Marketer, Paid Ads

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $94.8k - $142.2k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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HubSpot

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

🤝 B2B

☁️ SaaS

📣 Marketing

B2B • SaaS • Marketing

HubSpot is an AI-powered customer platform that combines marketing, sales, and customer service software into one integrated suite. With over 238,000 customers in 135 countries, HubSpot offers tools for marketing automation, sales management, customer service, content marketing, operations, and B2B commerce. With products like Marketing Hub, Sales Hub, Service Hub, and Content Hub, HubSpot enables businesses to generate leads, close deals, and provide excellent customer support, all while using AI to enhance operations and insights. The platform is designed to unify teams and customer data, supporting both small startups and large enterprises in their growth journey.

📋 Description

• Own paid media strategy, planning, budget allocation, optimization, and performance across HubSpot Media properties and full-funnel campaigns • Drive subscriber, lead, pipeline, and revenue growth by connecting paid media investments to downstream outcomes • Plan, execute, and optimize self-serve campaigns across paid social, paid search, influencer, newsletter, podcast, review site, and emerging paid channels • Lead paid media strategy for product launches and demand generation campaigns • Develop audience strategy, channel orchestration, and budget allocation • Make real-time pacing, optimization, and budget reallocation decisions • Design and run experiments across creative, audiences, landing pages, offers, devices, and channel mix • Document hypotheses, success metrics, and learnings • Build performance reporting covering investment efficiency, subscriber quality, pipeline, revenue, and business outcomes • Partner with brand, direct response, creative, copy, video, analytics, lifecycle, GTM, and MarTech teams • Apply AI and automation to accelerate analysis and optimization

🎯 Requirements

• 5+ years of hands-on paid media experience personally planning, launching, optimizing, and measuring campaigns • Direct experience buying and optimizing campaigns across Facebook, Google, and LinkedIn • Experience supporting an owned media property, publisher, subscription product, or content brand • Understanding of both audience development and demand generation • Experience owning meaningful paid media budgets, including pacing, optimization, and reallocation decisions • Ability to connect paid media performance to subscriber quality, qualified pipeline, revenue, and ARR • Experience analyzing attribution and performance with incomplete data • Experience diagnosing tracking issues and improving measurement processes • Advanced proficiency in Excel or Google Sheets • Clear communication skills • Demonstrated experience using AI tools for reporting, analysis, creative research, or campaign optimization • Applications must be submitted in English • Resume/CV required • Cover letter optional

🏖️ Benefits

• Equity plan participation with restricted stock units (RSUs) for eligible roles • Annual bonus targets under HubSpot’s bonus plan for eligible roles • On-target commission for employees in eligible roles • Overtime pay for roles that may be eligible • Benefits and perks supporting employee growth • Flexible work arrangements • Disability accommodations and alternative travel arrangements