Senior Manager, Paid Media

Job not on LinkedIn

🔥 3 hours ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Climate First Bank

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2020

🏦 Banking

⚡ Energy

Banking • Energy

Climate First Bank is a mission-driven, FDIC‑insured bank that focuses on climate and community impact while offering full-service personal and business banking. The bank provides impact-oriented deposit products (Impact Checking, Impact Money Market, CDs), consumer and residential mortgage lending, and a prominent solar financing program (consumer and commercial solar loans, project energy finance) designed to fund emissions-reducing home and infrastructure upgrades. Climate First also offers business banking (SBA lending, factoring/ABL, business money market accounts), ESOP financing, a mobile app and online banking, and tools like a Deposit Impact Calculator and a Demand Deposit Marketplace. The institution highlights impact metrics (e. g. , 9,000+ households supported through its solar loan program, 30,000+ customers, $67M strategic funding round) and emphasizes transparent, mission-aligned lending and stewardship.

📋 Description

• Own day-to-day paid media strategy, planning, buying, execution and optimization across paid search and paid social • Translate growth objectives into channel plans, campaign architecture, audience and keyword strategies, budgets, forecasts and tests • Build, traffic, launch and quality-check campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn and other approved platforms • Own campaign structure, keywords, audiences, targeting, bids, exclusions, naming conventions, UTMs and platform settings • Monitor performance and optimize bids, budgets, keywords, search terms, audiences, placements, creative rotation and landing-page strategy • Build a continuous testing roadmap to improve conversion, acquisition economics and lead and customer quality • Manage daily and monthly pacing, forecast spend and outcomes, identify risks and recommend reallocations • Maintain visibility into committed, actual and projected media investment with Marketing Operations and Finance • Ensure conversion tracking, UTMs, audience logic and reporting are reliable • Analyze funnel performance, CPL, CAC, ROAS, conversion quality and other business outcomes • Translate findings into clear actions for leadership and channel partners • Brief Creative on channel needs and provide evidence-based feedback on messages, formats and assets • Partner with Social, CRM, web, product, sales and business-line teams on campaigns, landing experiences, lead handling and measurement • Follow bank policies, privacy requirements, platform rules, fair-lending considerations and brand-safety standards • Partner with Compliance, Legal, IT and subject-matter experts to ensure targeting, claims, disclosures, data use and campaigns are accurate, approved, secure and responsible

🎯 Requirements

• 5+ years of progressive paid media experience • Direct ownership of paid search and paid social strategy, buying, execution and optimization • Bachelor’s degree in marketing, advertising, business, analytics or a related field, or equivalent education and experience • Advanced hands-on command of Google Ads and Microsoft Advertising • Expertise in campaign architecture, keyword strategy, match types, search-query analysis, negative keywords, bidding, quality signals, extensions and conversion optimization • Deep experience with Meta Ads Manager • Hands-on experience with LinkedIn and other relevant platforms • Strong audience strategy, prospecting, retargeting, creative-format, platform-learning and lead-generation/conversion-objective knowledge • Quantitative and financial acumen, including budget management, forecasting and acquisition-economics evaluation • Proficiency with platform reporting, GA4, UTMs, conversion tracking, Excel and dashboard tools • Comfort partnering on pixels, tags, CRM data, Salesforce and offline conversion feedback • Structured testing experience with clear hypotheses, success criteria and learning agendas • Banking, fintech, lending or regulated-category experience valued but not required • Ability to learn complex products and work with Compliance and subject-matter experts • Ability to communicate clearly with senior leaders and specialists • Ability to stay informed and compliant with BSA, AML, CIP and OFAC regulatory policies • Ability to perform essential functions including sitting, talking, hearing and occasionally lifting up to 20 lbs. • Authorization to work in the U.S. as confirmed through E-Verify

🏖️ Benefits

• Annual bonus, incentives and equity may be available • 100% employer-paid medical, dental and vision insurance for employees; employer contribution for dependents • Health Savings Account (HSA) • Free telemedicine access via Teladoc • 401(k) with 6% employer match and no vesting period • Employee stock options • Exclusive employee banking perks • 0% financing for employee solar loans • Employee-only mortgage product with exclusive interest rates and terms • 0% financing for eligible electric vehicles (EVs) • Referral incentives • 2–4 weeks of vacation based on officer level plus additional tenure-based time • 64 hours of paid sick time for all full-time employees • Company-paid life insurance • Short- and long-term disability insurance • Voluntary life, accident and critical illness coverage • Employee Assistance Program (EAP) with free counseling, legal and financial services • Reasonable accommodation considered on a case-by-case basis

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