Senior Copywriter, Performance Marketing

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $127k - $223k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Concept and write Direct Mail copy, including envelope teasers, letters, postcards, self-mailers, and inserts, from brief through final delivery • Concept and write headlines, body copy, and CTAs for paid social statics and text-overlay ads across Meta and other social platforms • Develop original angles, offers, and messaging territories • Write against test hypotheses involving controls, challengers, headlines, offers, hooks, and CTAs • Turn test results into the next round of copy • Collaborate with designers, the Creative Director of Paid Social, and performance marketing • Partner with compliance and legal to meet regulated-industry requirements while preserving persuasive impact • Use AI in concepting and writing to generate ideas at volume, explore angles, and iterate quickly • Write with a performance lens using clear hooks, compelling arguments, and reasons to act now

🎯 Requirements

• 8+ years of experience writing direct response or performance copy • Strong portfolio including Direct Mail and paid social, with results you can speak to • Ability to find compelling angles and write like a journalist • Deep command of direct response principles, including offer construction, headline and hook writing, long-form and short-form persuasion, urgency, and clear calls to action • Comfort with testing and metrics, including response rate, CPA, and ROAS • Ability to craft messages for different audiences, especially older and mid-life audiences such as 55+ • Ability to write tight, high-impact copy within static ad and mail-piece constraints • Experience working in a regulated category such as insurance, financial services, or healthcare is preferred, not required • Fluency in AI tools for concepting, ideation, and writing • Ability to generate a high volume of concepts without losing creative sharpness • Ability to collaborate with designers, creative leads, and performance teams • Ability to work independently with minimal hand-holding

🏖️ Benefits

• Full-time position • US benefits; further details available at https://www.ethoslife.com/careers/ • Base salary compensation excludes applicable bonus, equity, and benefits

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