Senior Web Experience – Operations Manager

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Cloud Software Group

10,000+ employees

Software • Cloud Computing • Technology

Cloud Software Group is a leading cloud solution provider formed from the merger of Citrix and TIBCO. Serving over 100 million users worldwide, this company offers a suite of cloud-based products designed to facilitate remote work across various industries. Cloud Software Group is committed to fostering a diverse and inclusive workplace, emphasizing innovation and growth. The company seeks to empower its team to contribute to the future of work by leveraging diverse experiences and taking calculated risks.

📋 Description

• Own day-to-day execution of website updates, landing pages, campaign destinations, promotional content, and business-critical web experiences • Build, edit, and publish content within Adobe Experience Manager (AEM) and related digital platforms • Ensure web experiences align with brand, messaging, accessibility, and user experience standards • Partner with Product Marketing, Content Strategy, Campaign Marketing, Partner Marketing, ABM, and Corporate Communications teams • Manage web governance processes, publishing workflows, approval processes, and content standards • Maintain quality assurance standards and coordinate user acceptance testing before publication • Manage website backlog, intake processes, and prioritization with stakeholders • Analyze website performance using GA4 and related analytics platforms • Identify opportunities to improve engagement, user journeys, AI citations, and content effectiveness • Develop actionable recommendations based on customer behavior and performance insights • Work with agencies to track, report, and improve LLM/AI visibility • Serve as Marketing's primary liaison for website-related initiatives • Partner with IT teams on platform infrastructure, integrations, templates, and technical architecture • Coordinate with external agencies and vendors on enhancements, fixes, and optimization initiatives • Facilitate stakeholder alignment and drive projects to completion • Support SEO/GEO best practices across content, metadata, taxonomy, redirects, and content structure • Monitor site health and collaborate with technical teams on SEO/GEO enhancements

🎯 Requirements

• 8+ years of experience managing enterprise websites or digital experiences • Experience with Adobe Experience Manager (AEM) or similar CMS platforms • Strong understanding of website publishing workflows and content governance • Experience supporting demand generation, campaign marketing, or digital marketing programs • Working knowledge of SEO principles and website optimization • Experience with analytics platforms such as Google Analytics 4 • Strong project management and stakeholder management skills • Excellent communication and organizational skills • Ability to manage multiple priorities in a fast-paced environment • Experience supporting large enterprise B2B technology organizations • Experience working with global websites • Familiarity with HTML, CSS, and basic web troubleshooting • Experience managing agency relationships and digital vendors • Experience using ClickUp, Jira, or similar project management tools • Understanding of UX principles and customer journey design • Experience supporting website migrations, redesigns, or digital transformation initiatives

🏖️ Benefits

• Healthcare benefits • Life insurance • Disability benefits • 401(k) plan • Company match • Annual bonus eligibility for certain roles • Sales incentives for certain roles • Remote work / Home Office arrangement

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