Acquisition Marketing Manager

🔥 0 minutes ago

🗽 New York – Remote

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💵 $135k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Jackpot.com

51 - 200 employees

💼 Consulting

📣 Marketing

✈️ Travel

Consulting • Marketing • Travel

Jackpot. com is an innovative technology platform that specializes in transforming the way businesses manage and deliver visual content. With a strong focus on digital asset management (DAM), Jackpot. com provides a suite of tools for image and video personalization, transcoding, and optimized delivery across various platforms. The company utilizes advanced AI-powered automation to enhance workflow efficiency and drive better customer engagement for e-commerce and marketing professionals.

📋 Description

• Own advertising campaigns on paid social and in-app advertising channels • Develop growth strategies, build and optimize campaigns, track and report KPIs, and lead creative strategy • Research and recommend third-party ad networks to test • Onboard and integrate new ad partners with the AppsFlyer attribution platform • Supply managed service networks with assets, creative refreshes, and tracking links • Monitor campaign performance and recommend optimizations • Develop a test-and-learn framework focused on audience segmentation, creative optimization, and bid strategy • Lead project management with the marketing designer to develop and test winning ad creatives • Collaborate with the Head of Acquisition to create budgets and channel KPIs • Analyze campaign performance with internal teams and external measurement partners • Provide regular updates and insights to the wider team and stakeholders • Monitor industry trends, competitor activity, and emerging technologies • Recommend new paid media tactics and approaches for broader marketing strategy • Maintain relationships with advertising platform representatives

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 4+ years in building, optimizing and reporting on Paid Social and App channels, including Meta, Tiktok, Snap, and Applovin • Strong understanding of data and methodologies used to inform decision making and drive performance • Familiarity with Event APIs and detailed attribution methodologies is a bonus • Strong writing and communication skills • Experience using AI tools to automate processes and inform strategic media decisions • Strong organizational abilities • Excellent platform skills, including Excel, Meta Ads Manager, and data visualization tools • Experience at a real money gaming or mobile game developer is preferred • Experience crafting compelling ad copy and landing pages • Experience with graphic design tools such as Figma or Canva • Experience with mobile app tracking solutions such as AppsFlyer is preferred • Must be located or willing to relocate to the NYC Metro area

🏖️ Benefits

• Bonus • Equity • 100% employee-only coverage • Monthly HSA contribution • Mental health offerings • 401(k) program • Paid parental leave • PTO/Sick Time • Cultural and social events • The opportunity to have a voice, say, and “leave your fingerprints” on our product and business • A culture of trust and accountability

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