Director, Product Marketing

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $143.9k - $176.1k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Code for America

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

🤲 Charity

🏛️ Government

🌍 Social Impact

Charity • Government • Social Impact

Code for America is a non-partisan, non-political 501(c)(3) charitable organization dedicated to improving government services and fostering resilient communities. The organization leverages technology to simplify access to food benefits, tax filing, criminal record clearance, and more, aiming to break down barriers and find real solutions for individuals across the country. Through partnerships with governments and communities, Code for America designs human-centered applications and provides consulting and advisory services to enhance social safety nets and government processes. By building tools and resources that facilitate easier benefit enrollment and tax services, Code for America strives to create a more inclusive government that works for everyone.

📋 Description

• Drive product marketing across Code for America's full product portfolio, from early-stage tools to mature products • Lead go-to-market strategy and execution across institutional partners and end users • Define product positioning, messaging, target audiences, channels, sequencing, and adoption strategies • Write and guide plain, accessible messaging for people navigating complex systems • Build and own go-to-market plans for each product • Coordinate product launches and align product readiness, messaging, and distribution • Develop proof points including case studies, usage data, and client/partner stories • Build toolkits, templates, and core messaging for Outreach and frontline teams • Define success metrics, design experiments, and use adoption, engagement, and conversion data to refine strategy • Brief, direct, and evaluate specialist or contractor execution across paid, search, and SEO channels • Partner with Product, Outreach, Program, Marketing & Communications, Philanthropy, Client Success, and Data Science • Build trust and shared context across a maturing function • Manage contractors or agencies supporting demand generation and specialized execution • Set expectations and review external work quality • Engage in ad hoc projects and initiatives as needed

🎯 Requirements

• 8+ years in product marketing or a closely related function, including senior-level experience operating with significant autonomy • Experience managing direct reports and/or directly leading contractor or agency teams, and readiness to build and manage a team as needs evolve • Demonstrated experience developing positioning, messaging, and go-to-market strategy across a product’s lifecycle, from early validation through scaled growth • Demonstrated ability to translate strategy into shipped, measurable results • Demonstrated ability to prioritize and grow a go-to-market function, sequencing investments deliberately • Experience writing or guiding plain-language, accessible messaging for people navigating complex systems or under-resourced communities • Working fluency in paid, search, and SEO acquisition and demand-generation channels • Experience defining success metrics, designing experiments, and translating data into strategic recommendations • Proven judgment operating in ambiguous, matrixed organizations, including building credibility and influence with senior stakeholders • Excellent writing skills, including adapting messages for clients and government or institutional partners • Curiosity about emerging AI tools and commitment to using them responsibly and effectively • Deep commitment to Code for America's mission • Full-time residence in the United States • Spanish-language fluency or experience overseeing multilingual campaign materials is a bonus, not required • Experience in nonprofit, government, or sensitive regulated consumer categories is a bonus • Familiarity with CRM and partner-tracking tools such as HubSpot and Airtable is a bonus

🏖️ Benefits

• Leadership and teammates who share a strong work ethic and values, and who respect and care for one another • A collaborative, cross-functional, hardworking, and joyful environment • Laptop provided • One-time $700 payment for remote environment setup; $200 stipend and up to $500 reimbursement, in accordance with equipment policy • Cell phone and/or internet reimbursement of $50 per month • $500 annual professional development stipend, prorated at time of hire • Up to $500 of professional development funds can be rolled over each year, up to a maximum of $1000 • Training and guidance for staff required to utilize AI, plus opportunities to gain AI-related skills • 100% employer match on the first 3% of 401(k) contributions • Additional 50% match on contributions between 3% and 5% after 3+ years of service, up to 5% employer contribution • At least one no-cost health insurance option for full-time employees for employee-only coverage • Minimum 80% of dependent coverage costs • Remote work across the US • Open personal time off, minimum 14 paid holidays, and organization-wide closure from Christmas Day through New Year's Day • Paid sick time, up to 96 hours annually • 17 weeks of paid parental and family leave • 3 weeks of paid sabbatical after 5 years of service