Performance Marketing Manager – Global

🕒 June 15

🇺🇸 United States – Remote

💵 $140.1k - $200.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Coinbase

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💼 Consulting

₿ Crypto

💸 Finance

💰 $21.4M Post-IPO Equity on 2022-11

Consulting • Crypto • Finance

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

📋 Description

• Own end-to-end strategy and execution across global paid performance channels • Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences • Partner with Data Science and Analytics to design experiments and measurement frameworks • Lead platform relationships with Google, Meta, TikTok, and others • Build and maintain performance dashboards and reporting • Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams

🎯 Requirements

• A minimum of 5+ years of hands-on performance marketing experience • Proven track record owning large-scale media budgets • Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) • Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) • Experience with full-funnel measurement across app and web • B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred • Excellent cross-functional collaboration and communication skills • Highly organized with strong project management skills • Utilize generative AI responsibly

🏖️ Benefits

• Total compensation may also include equity and bonus eligibility • Benefits (medical, dental, vision, 401(k))