Senior Product Marketing Manager, Trading

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🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $170.8k - $200.9k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Coinbase

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

💼 Consulting

₿ Crypto

💸 Finance

💰 $21.4M Post-IPO Equity on 2022-11

Consulting • Crypto • Finance

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

📋 Description

• Own the end-to-end trading product marketing strategy for perpetual futures, options, margin, and spot products. • Lead go-to-market strategy for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement. • Drive trading volume growth across the full funnel with CRM and growth teams through awareness campaigns, product launches, and win-back programs. • Conceive and execute engagement programs such as trading competitions, incentives, and event-driven campaigns. • Build customer understanding across trader segments and turn insights into positioning and product feedback. • Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and provide recommendations to product and marketing leadership.

🎯 Requirements

• 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app, with measurable trading or financial product adoption • Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar • Deep familiarity with active trader behavior and motivations • Ability to own product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement • Advanced quantitative and analytical skills • Experience defining success metrics, running experiments, and using data to inform campaign and product decisions • Experience running large-scale growth programs, engagement campaigns, or win-back initiatives with measurable volume or retention outcomes • Responsible use of generative AI with human oversight • Maximum of 3 applications within a 6-month period for candidates

🏖️ Benefits

• Equity and bonus eligibility • Medical, dental, and vision benefits • 401(k) • Quarterly in-person working sessions called “surges”