Senior Product Marketing Manager

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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TCP Software

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1988

🏥 Healthcare

🏨 Hospitality

🏭 Manufacturing

Healthcare • Hospitality • Manufacturing

TCP Software is a provider of employee scheduling, time & attendance, and workforce management solutions. Its product portfolio includes SaaS platforms (TimeClock Plus, Humanity Schedule, Aladtec, Humanity Time, ScheduleAnywhere) plus time clock hardware and integrations with ERP/HCM/payroll systems. TCP focuses on automating scheduling and time tracking to improve payroll accuracy, compliance, and labor cost management for organizations of varying sizes across industries such as education, public safety, healthcare, retail, hospitality, and manufacturing.

📋 Description

• Serve as the strategic marketing lead for TCP’s flagship TimeClock Plus time and attendance solution • Develop deep understanding of customers, buyers, market, and competitive landscape • Translate market insights into positioning, messaging, go-to-market strategies, and sales enablement • Partner cross-functionally with Product, Sales, Customer Success, and Marketing • Build market intelligence and understand buyer journeys • Develop product messaging with product management • Create sales, partner enablement, external marketing, and demand generation content • Assist with go-to-market strategy, target market identification, buyer persona interviews, use cases, and customer journey definition • Establish competitive battlecards, conduct trainings, and help conduct quarterly win/loss analysis • Define product structure, naming, packaging, licensing, and pricing across departments • Own and coordinate product launches and drive product adoption • Plan campaigns, channels, email nurture/drip programs, and target segments • Define campaign targets and build performance and ROI reports and dashboards • Monitor competitors and articulate product differentiators • Serve as a company spokesperson and advocate for TimeClock Plus with analysts, press, customers, and investors • Strengthen positioning, deliver launches, improve commercial performance, generate insights, influence strategy, drive measurable impact, and build cross-functional alignment

🎯 Requirements

• Bachelor’s degree (preferred) • 5-7 years of experience in product marketing; preferably at least 1-2 years in a senior position • Understanding of and experience in B2B/SaaS technology • Previous time-tracking, scheduling, or workforce management experience is a bonus, not a requirement • Ability to write clearly about technology and distill complex business and technology concepts into understandable value statements • Adaptive, highly organized, self-motivated, ownership-oriented, and comfortable with ambiguity in a fast-paced environment • Ability to understand technology’s core functions and articulate its business-level benefits • Demonstrated success analyzing market opportunities, defining market requirements, and managing go-to-market for B2B software and service products • Quantitative, creative, and exceptional communication skills • Visa sponsorship is unavailable for this role

🏖️ Benefits

• Competitive salary based on experience • 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays • 8 hours to volunteer and impact the community • Comprehensive benefits (Health/Dental/Vision/ 401K) • The work/life setup you need to be successful.