Senior Product Marketing Manager

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CareMessage

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🏥 Healthcare

🤝 Non-profit

☁️ SaaS

Healthcare • Non-profit • SaaS

CareMessage is the technology non-profit building the largest patient engagement platform for low-income populations in the United States. Their platform delivers automated, personalized patient outreach and engagement — including 1:1 messaging, SDOH workflows, population outreach, health coaching, closed-loop referrals, and appointment lifecycle messaging — and integrates with EHRs and interoperability standards (HL7, FHIR, APIs, SFTP). CareMessage focuses on improving access to care, clinical outcomes, and addressing social drivers of health for safety-net providers such as Federally Qualified Health Centers, free and charitable clinics, and Tribal Health Organizations. The organization uses data analytics and AI-backed precision messaging to scale health equity while operating as a nonprofit that reinvests revenue into impact.

📋 Description

• Develop deep understanding of CareMessage’s core customer segments • Own positioning and value propositions for each segment • Tailor messaging by EHR and integration maturity • Produce segment briefs, one-pagers, competitive differentiation, and proof points • Lead end-to-end product launch planning and go-to-market execution • Create internal and external launch packets, FAQs, one-pagers, landing page copy, and decks • Maintain a quarterly narrative connecting roadmap themes to customer value and equity outcomes • Ensure launch readiness across Product, Brand, Growth, Customer Success, and Partnerships • Conduct customer interviews and segmentation research • Maintain competitive intelligence and market landscape analyses • Gather and synthesize insights to refine messaging, positioning, and adoption • Own product-related press releases and coordinate timing and distribution • Develop messaging for webinars, conferences, demos, and strategic partnerships • Collaborate on external content about product advancements and technical capabilities • Build internal enablement materials and run training sessions • Maintain the shared cross-functional release calendar and asset repository • Build templates, processes, reusable frameworks, and scalable systems for product marketing operations • Establish product marketing KPIs and reporting mechanisms • Lead multiple end-to-end launches and drive consistent message adoption across teams

🎯 Requirements

• 5–8+ years in product marketing, go-to-market strategy, or similar roles in SaaS or health tech • Proven ability to craft compelling positioning for highly technical or integration-heavy products • Experience leading full GTM cycles, including messaging, collateral creation, and cross-functional launch execution • Strong research and insight-gathering skills, including customer interviews, competitive analysis, and segmentation • Exceptional writing and narrative development skills • Ability to work autonomously and collaboratively across engineering, product, marketing, and customer-facing teams • Deep alignment with CareMessage’s mission to advance health equity • Recommended: experience in healthcare technology, EHR ecosystems, interoperability, or population health tools • Recommended: background working with FQHCs, safety-net clinics, or care coordination systems • Recommended: prior experience in a nonprofit or mission-driven SaaS organization • Recommended: exposure to AI-enabled workflows or data intelligence products • Must be legally authorized to work in the United States • May require employer-sponsored visa support disclosure

🏖️ Benefits

• Paid parental leave for biological and adopted children • 18 paid company holidays, including a one week mid-year and one week end-of-year break • 9 wellness days • 15 days of PTO • 1-month (20 working days) paid sabbatical after the 4-year anniversary, and every 4 years thereafter • Generous medical, dental, and vision insurance for employees and their families • Health Savings Accounts and Flexible Spending Accounts • Short & long-term disability insurance • $100 per employee yearly wellness budget • PerkSpot discounts on products and services from hundreds of vendors • Equal pay for the same role and level regardless of geographic location