Content Strategist

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Logo of CoinPoker

CoinPoker

11 - 50 employees

🎮 Gaming

₿ Crypto

🎲 Gambling

Gaming • Crypto • Gambling

CoinPoker is a revolutionary online poker platform that leverages blockchain technology to provide a decentralized and anonymous poker experience. It stands out by using USDT stablecoin as its main in-game currency and incorporating cryptocurrency technologies and community-centric features. CoinPoker offers a range of poker games, including Texas Hold’em and Pot Limit Omaha, and features various promotions such as rakeback and generous welcome bonuses. The platform is known for hosting one of the largest online poker pots in history and integrates crypto-friendly transactions for a global user base. Operating under a Curaçao eGaming License, CoinPoker ensures a secure and fair gaming environment, which is further supported by partnerships and advanced technological implementations like decentralized RNG software for fairness and transparency.

📋 Description

• Drive the structure, optimization, and performance of short-form content day to day • Lead the day-to-day structural direction of short-form content, reviewing reels and shorts as they are produced • Brief editors and creatives on hooks, retention structure, payoff placement, pacing, and platform-native formatting • Apply poker knowledge and audience psychology to select and structure content • Develop and refine repeatable content formats based on performance • Run weekly performance reviews covering reach, hook retention, watch-through, and shares and saves per reach • Publish written iteration summaries and update briefing standards • Raise the editing team’s structural standards through feedback, documented best practices, and worked examples • Identify top organic content and flag boost candidates to performance marketing • Support creative, CRM, and ambassador teams on campaigns and partner content • Monitor platform algorithm changes, emerging formats, and competitor activity • Share relevant findings and best practices with the team

🎯 Requirements

• Proven track record of growing short-form audiences for a brand, publisher, or personal channel, with measurable results • Strong understanding of poker and ability to read a hand • Ability to recognize dramatic, compelling, or humorous poker moments • Deep working knowledge of short-form performance metrics, including hook retention, watch-through, and shares and saves per reach • Experience running a test-and-iterate process against performance metrics • Ability to brief editors and creatives on content structure, hooks, pacing, and payoff placement • Ability to provide feedback that measurably improves output • Strong grasp of audience psychology and platform mechanics • Judgment to distinguish durable structural principles from short-lived trends • Comfortable operating as a senior individual contributor and directing output through briefs and standards rather than direct reports

🏖️ Benefits

• Competitive salary and performance-based bonuses • Opportunity to work with cutting-edge technology in the blockchain and online gaming industry • Flexible working hours • Ability to work fully remotely • Collaborative and inclusive team culture • Professional development opportunities • Career growth within a rapidly evolving company

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