Head of Affiliates

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🪙 Affiliate Manager

👻 Ghost score 12%

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Logo of CoinPoker

CoinPoker

11 - 50 employees

🎮 Gaming

₿ Crypto

🎲 Gambling

Gaming • Crypto • Gambling

CoinPoker is a revolutionary online poker platform that leverages blockchain technology to provide a decentralized and anonymous poker experience. It stands out by using USDT stablecoin as its main in-game currency and incorporating cryptocurrency technologies and community-centric features. CoinPoker offers a range of poker games, including Texas Hold’em and Pot Limit Omaha, and features various promotions such as rakeback and generous welcome bonuses. The platform is known for hosting one of the largest online poker pots in history and integrates crypto-friendly transactions for a global user base. Operating under a Curaçao eGaming License, CoinPoker ensures a secure and fair gaming environment, which is further supported by partnerships and advanced technological implementations like decentralized RNG software for fairness and transparency.

📋 Description

• Own partner acquisition strategy and P&L across the affiliate program • Set market priorities and allocate resources effectively • Own the affiliate program end to end, from recruitment and deal negotiation through activation, account management, and portfolio expansion • Run a continuous test pipeline into new sources, geographies, and deal structures with scale-or-kill decisions • Open new markets by diagnosing acquisition barriers and executing tailored affiliate strategies • Own deal structures and terms, including CPA, revenue share, hybrid, and tenancy • Lead, build, and develop the affiliate team • Set team structure, performance targets, and standards while hiring against market needs • Manage the portfolio based on player quality and risk • Hold partners to net rake and cohort retention metrics • Reduce revenue concentration across top partners • Collaborate with payments, fraud, and VIP teams on credit exposure and partner risk • Own the affiliate reporting framework and conduct performance reviews • Report to senior management on channel revenue, cost per net rake dollar, market penetration, and the affiliate channel’s contribution to commercial objectives

🎯 Requirements

• Deep affiliate expertise in poker or casino, with a proven track record of growing a program at scale • Strong background in partner recruitment across SEO and content sites, comparison and review sites, streamers, content creators, and community channels • Awareness of grassroots acquisition routes, including social and online poker communities, creators, and trusted networks • Commercial and analytical discipline; ability to evaluate partners on net rake and cohort retention • Ability to model deal profitability before signing and define required BI reporting • Experience building and leading commercial teams, setting targets, holding team members accountable, and developing managers • Solid working grasp of rake, liquidity, and key drivers of player lifetime value in poker compared to traditional casino products • Strong command of tracking, attribution, postbacks, deduplication, and reconciliation between partner-reported and platform-recorded activity • Vigilance regarding partner-side risk and abusive traffic, including bonus abuse and incentivized signups • Ability to interrogate anomalous cohort data and terminate low-quality partner deals

🏖️ Benefits

• Competitive salary and performance-based bonuses • Opportunity to work with cutting-edge technology in the blockchain and online gaming industry • Flexible working hours • Ability to work fully remotely • Collaborative and inclusive team culture • Professional development opportunities • Career growth within a rapidly evolving company

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