Senior Director, Reach Operations – Events

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $104k - $160k / year

⏰ Full Time

🟠 Senior

🎪 Events

👻 Ghost score 0%

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The College Board

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1900

📚 Education

🤝 Non-profit

Education • Non-profit

The College Board is a mission-driven, not-for-profit organization dedicated to promoting excellence and equity in education. It connects students to college success and opportunity by supporting them in building essential skills for higher education and removing barriers to access. The College Board operates with a focus on respect, diversity, inclusion, and collaboration, with a diverse and dedicated team of professionals. Based in several locations across the United States, they strive to modernize operations and increase their digital footprint, supporting students and families nationwide.

📋 Description

• Build and own the enterprise marketing lead operations system • Define qualified marketing leads and contacts, including scoring, routing, and conversion tracking • Architect lead capture, scoring, and routing processes connected to sales pipeline outcomes • Test, refine, and improve lead and contact operations as volume and complexity grow • Build reporting and analytics infrastructure for lead velocity, conversion, and pipeline health • Build and own the enterprise event strategy and portfolio system • Define frameworks for evaluating, prioritizing, resourcing, and measuring over 300 annual events and sponsorships • Establish event investment measurement, including cost-per-lead, pipeline contribution, and ROI • Negotiate and structure major sponsorships and speaking opportunities • Advise senior leadership on field marketing strategy, lead operations, event investment, and measurement standards • Align cross-functional teams to shared external engagement and pipeline standards • Create documentation and training on marketing measurement and CRM best practices • Anticipate effects of decisions on sales forecasting, budget planning, and brand presence • Benchmark practices against peer nonprofit and enterprise marketing organizations • Direct initial operation of both systems and identify future execution capacity needs

🎯 Requirements

• Seven or more years of experience across marketing operations, demand generation, or field/event marketing • Demonstrated ownership of enterprise-level systems or frameworks • Experience building processes, systems, or standards from ambiguity • Deep proficiency with marketing automation platforms such as HubSpot or Marketo • Proficiency with CRM systems such as Salesforce • Experience with lead scoring, routing logic, and attribution modeling • Experience negotiating high-value sponsorships, partnerships, or vendor contracts • Ability to set strategy and influence senior leaders, including VPs and above, without formal authority • Ability to drive alignment across teams and functions without direct reporting authority • Experience holding cross-functional teams accountable to enterprise standards using data and adoption metrics • Strong analytical skills, including reporting and dashboards connecting marketing activity to pipeline and revenue outcomes • Ability to anticipate second-order impacts across functions • Bachelor's degree required; equivalent professional experience considered in place of a degree • Ability to travel up to 30% of the time • Ability to sit, stand, and work at a computer for extended periods • Ability to navigate event venues and conference environments and occasionally lift or transport materials up to 25 pounds • Passion for expanding educational and career opportunities and mission-driven work • Curiosity and willingness to adopt emerging technologies and AI-driven solutions • Clear and concise written and verbal communication skills • Learner's mindset and commitment to growth • Collaborative and empathetic approach • Authorization to work in the United States

🏖️ Benefits

• Fully remote or hybrid option for candidates near College Board offices • Comprehensive compensation and benefits package • Location-adjusted salaries • Transparent compensation and benefits discussions • Meaningful career and supportive team • Mission-driven work