Senior Product Marketing Manager

🔥 3 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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ConnectWise

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

📋 Description

• Conceive, develop, and maintain integrated go-to-market strategies to drive demand and execute campaigns in assigned markets • Support cross-functional teams toward successful go-to-market outcomes • Research, analyze, and document findings • Design, deliver, and execute marketing and communication strategies • Manage multiple projects while remaining detail oriented and data driven • Analyze marketing strategy performance and recommend improvements • Create campaign targets and analyze outcomes against strategic objectives and organizational goals • Develop and execute growth strategies for underperforming products • Model new product plans and routes to market, including resources and payback periods • Drive end-to-end planning processes and priority setting • Partner with executive leadership to align stakeholders, mitigate risks, identify trends, and deliver value • Develop and manage positioning and messaging for product expansion strategies in new markets • Identify customer needs, oversee market research, and monitor market trends and competitive landscapes • Communicate product value propositions and develop sales-process tools • Identify opportunities to out-position competitors through product differentiation • Monitor and improve pre- and post-go-to-market internal processes • Manage market-person mapping and marketing intelligence • Assist marketing programs that drive product demand • Collaborate cross-functionally to determine product positioning and timing • Build relationships to create new products and enhance existing product lines • Own market requirements, total addressable market sizing, and competitive landscape analysis • Gather partner input, communicate product strategies, and present data to relevant teams • Liaise with market and technical participants at user groups, partner events, tradeshows, and roadshows • Translate technical capabilities into benefits and value propositions for technical and non-technical audiences • Develop training materials and educational content • Contribute to thought-leadership blogs and whitepapers

🎯 Requirements

• Bachelor’s degree in related field or equivalent business experience • 6+ years of relevant experience • Experience analyzing competitors’ strategy and competitors’ product portfolios down to feature-level expertise • Ability to manage large projects and processes independently with limited supervision • Recognized subject matter expert in the applicable work area • In-depth understanding of the Technology Solution Provider Market and its submarkets • Ability to present unified product demonstrations to customers and prospects • Excellent verbal and written communication and presentation skills across business and technology contexts • Excellent problem structuring, identification, and resolution skills • Ability to define use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions, ROI, and sales enablement readiness • Strong business awareness and acumen • Preferred: MBA or related master’s degree • Preferred: Product Marketing certification(s)

🏖️ Benefits

• 20-40% travel may be required (regional and international) • Onsite/Hybrid/Remote depending on location