Senior Product Marketing Manager

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🏈 Ohio, Wisconsin – Remote

🏈 Ohio – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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AMSOIL INC.

WebsiteLinkedInAll Job Openings

201 - 500 employees

🚘 Automotive

🛍️ eCommerce

🏭 Manufacturing

Automotive • eCommerce • Manufacturing

AMSOIL INC. is a manufacturer and retailer of synthetic motor oils, lubricants, protectants and related automotive fluids and accessories. Its website promotes vehicle-specific products (auto, motorcycle, ATV/UTV, marine, heavy-duty), a dealer and preferred-customer program, business/industrial sales and an international presence; the company emphasises performance testing, ISO 9001/14001 registration, and both consumer and commercial channels (online storefront, catalogs, and dealer network).

📋 Description

• Develop and execute strategic portfolio plans aligned with company goals, customer needs, market opportunities, and financial expectations • Own portfolio architecture, product positioning, pricing strategy, product mix, lifecycle decisions, and long-range portfolio priorities • Assess portfolio performance and recommend investments, improvements, rationalization, or end-of-life actions • Prioritize new product and customer opportunities • Lead category planning across B2B, B2C, distribution, and private-label channels • Develop and execute go-to-market strategies covering product, price, place, promotion, and people • Define target markets, customer segments, buyer needs, value propositions, competitive positioning, channel strategies, and launch plans • Partner with Sales on customer opportunities, sales effectiveness, and product-value communication tools • Support distributor relationships, channel engagement, and commercial programs • Guide private-label opportunities • Engage customers, distributors, and industry partners to gather insights and validate opportunities • Lead the product lifecycle from opportunity identification and business case development through launch, growth, optimization, and end-of-life • Lead cross-functional Stage Gate initiatives • Coordinate product launches, including positioning, pricing, claims, naming, packaging, sales readiness, channel readiness, and performance measurement • Manage multiple complex projects and customer opportunities • Conduct market research on customer needs, industry trends, competitors, technologies, regulations, applications, and pricing • Use quantitative and qualitative insights to identify growth opportunities, market gaps, portfolio risks, and competitive threats • Translate technical performance and application requirements into customer-focused value propositions and differentiated market positioning • Develop and track portfolio forecasts, growth plans, revenue, gross margin, pricing performance, and other business measures • Support budgeting, demand planning, and S&OP processes • Evaluate pricing actions, cost changes, profitability, investment requirements, and business cases • Communicate results, risks, and recommendations to leadership • Lead product messaging, value propositions, claims, and technical-to-commercial content • Partner with technical and regulatory teams on product claims • Guide development of sales tools, training, product literature, digital content, competitive comparisons, and launch materials • Influence and align cross-functional teams • Present portfolio strategies, business cases, recommendations, and performance updates to senior leadership • Mentor and support Product Marketing Coordinators or other team members

🎯 Requirements

• Bachelor's degree in Marketing, Management, Business, Engineering, Chemistry, or related field required • Minimum of 10 years of relevant experience in strategic planning, product management, and product marketing • Minimum of 5 years of direct experience in the lubricants, grease, base oil, additives, metalworking fluids, industrial fluids, or specialty chemical industries • Demonstrated experience leading portfolio strategy, go-to-market planning, product lifecycle management, and cross-functional commercialization efforts • Analytical and strategic thinking skills • Strong knowledge of marketing trends, best practices, and resources • Understanding of channel strategy, buyer personas, market and sales funnels, value propositions, and brand position • Strong knowledge of financial concepts including cost of goods sold and gross margin • Excellent communication and interpersonal skills • Detail-oriented with excellent organization and project management abilities • Self-motivated with the ability to work collaboratively in a fast-paced environment • Strong management skills with the ability to supervise others • Proficient in Microsoft Office products • MBA or other relevant advanced degree preferred • Direct experience with grease applications, formulation technologies, industry specifications, testing, packaging, or manufacturing preferred • Experience managing distributors, private-label programs, or complex channel strategies preferred • Experience leading cross-functional Stage Gate or new-product-development processes preferred • Experience developing customer-focused value propositions and commercializing technical products preferred

🏖️ Benefits

• Remote work capability • Remote work within the United States or hybrid work near AMSOIL facilities in Superior, Wisconsin, or Columbus, Ohio • Periodic travel opportunities to AMSOIL facilities, customers, distributors, suppliers, and industry events • Opportunity to shape the future of the AMSOIL business across multiple markets and channels • Open communication and empowerment to share perspectives • Opportunities for success and advancement