Lifecycle and Expansion Marketing Director

🕒 September 2

🇺🇸 United States – Remote

💵 $165k - $175k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 9%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Consensus

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

<Consensus> is a SaaS product experience platform that automates on-demand video demos, interactive product tours, and product simulations to enable buyer-led experiences and scale presales and sales. It leverages AI to personalize demos, surface buyer signals and stakeholder insights (Demolytics), and integrates with enterprise tech stacks to shorten sales cycles, increase deal sizes, and improve presales efficiency. Consensus targets GTM teams—presales, sales, marketing, and customer success—at B2B and enterprise software companies.

📋 Description

• Architect and build lifecycle strategy across onboarding, adoption, expansion, renewal, and win-back • Own marketing contribution to the expansion number • Translate product usage, buyer exploration, and behavioral intent into qualified expansion pipeline • Build the installed-base signal layer with RevOps • Convert adoption, usage, and engagement data into scored accounts, triggered campaigns, and prioritized action lists for CSMs and AEs • Own customer lifecycle communications across in-product messaging, email programs, webinars, customer education, and release communications • Partner with Customer Success to improve onboarding and accelerate time-to-value • Build adoption programs that reduce churn risk and support renewal • Partner with Product Marketing on packaging and use-case positioning for the installed base • Partner with Customer Marketing on customer advocacy • Partner with ABM on named-account expansion plays • Partner with Campaigns to align customer and acquisition journeys • Report on adoption, expansion pipeline, and retention influence to the executive team • Build and develop the lifecycle team as the function grows

🎯 Requirements

• 8+ years in B2B marketing • 3+ years leading lifecycle, customer, or expansion marketing • Experience running a real expansion motion in a multi-product SaaS business • Deep marketing automation and lifecycle design skills • Experience building journeys with real triggers • Comfortable working with product usage data • Ability to identify behaviors that predict expansion and churn and build programs around them • Experience partnering with Customer Success and Sales • Domain experience marketing to pre-sales, revenue, or marketing leaders in GTM or revenue tech preferred • Fluent use of AI for segmentation, content production, and analysis • Goal- and metrics-oriented • Comfortable with ambiguity and speed • High Standards, High Support leadership style

🏖️ Benefits

• Generous employer contribution towards health insurance • Dental and vision coverage • Employer contributions to HSA • HSA/FSA programs • 401(k) plan with company-matching contributions • Paid parental leave • Unlimited PTO • 12 company holidays • Birthday day off • Flex Fridays (every third Friday of the month) • Flexible, remote work environment • Top-tier WFH setup provided when you join • Professional development program • Two paid volunteer days each year