Head of Marketing, B2B Growth

Job not on LinkedIn

🕒 August 28

🏛️ District of Columbia, Washington – Remote

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💵 $165k - $200k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 3%

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Logo of Urrly

Urrly

1 - 10 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Urrly is a healthcare recruitment agency that combines the expertise of healthcare recruiters, data scientists, and AI agents to help healthcare innovators secure exceptional talent quickly and affordably. Specializing in Recruitment-as-a-Service (RaaS) and Recruitment Process Outsourcing (RPO), Urrly streamlines the hiring process for U. S. healthcare companies by significantly reducing time-to-fill and cost-per-hire metrics. The company utilizes AI technology to automate administrative tasks and connect clients with top-tier candidates, providing a budget-friendly alternative to traditional recruiting agencies. Urrly's services cater to forward-thinking healthcare organizations looking to enhance their talent acquisition processes.

📋 Description

• Build and run a focused marketing plan tied to company goals, revenue priorities, sales needs, campaign opportunities, and measurable progress • Clarify ICPs, buyer problems, positioning, offers, messaging, and channel priorities across professional-services and software motions • Personally create and improve campaigns, landing pages, email, LinkedIn content, thought leadership, case studies, event follow-up, and sales materials • Translate complex B2B topics into clear, credible, buyer-relevant messaging • Build a consistent content, campaign, and demand-generation engine • Partner with senior leaders, sales, product, and subject-matter experts to turn business insight into practical marketing work • Improve marketing operations, funnel visibility, reporting, testing, and decision-making • Use vendors selectively, rationalize spend, and increase output per dollar • Establish a clear marketing plan and operating cadence during the first year • Create a usable messaging foundation and launch a steady content and campaign rhythm • Improve measurement and build repeatable sales-enablement and event-follow-up motions • Drive measurable progress in qualified demand, engagement, pipeline influence, or another agreed commercial indicator

🎯 Requirements

• Substantive B2B marketing experience • Recent, genuine department-of-one or extremely lean-team ownership where you personally produced and shipped work • Broad experience across demand generation, positioning, content, campaigns, sales enablement, marketing operations, and measurement • Ability to set strategy and execute: write, launch, analyze, iterate, and improve the work independently • Strong copy judgment and writing ability to make complex B2B topics clear, specific, and commercially useful • Enough visual taste to prevent generic, off-brand, or visibly low-quality output • Demonstrable AI-native execution through real workflows, agents, automations, prototypes, campaigns, analysis, or shipped work products • Comfort creating practical measurement and making decisions despite messy data or incomplete historical reporting • Fast learning, entrepreneurial ownership, prioritization, follow-through, and low-ego partnership with senior stakeholders • Commercial understanding that relationship-led professional-services revenue and recurring software revenue require different marketing motions • Availability in the United States with strong alignment to East Coast working hours • Experience marketing both B2B professional services and B2B software is strongly preferred • Finalists should expect to demonstrate a real AI-enabled marketing workflow built or used in practice

🏖️ Benefits

• Occasional travel for company meetings, industry events, or conferences may be required • AI-enabled marketing workflow demonstration for finalists • Compensation of $165,000–$200,000 annually

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