Director, Marketing Planning and Operations

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $137k - $252k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Life360

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2008

👥 B2C

📡 Telecommunications

💰 Post-IPO Equity on 2022-11

B2C • Safety • Telecommunications

Life360 is a leading family safety app that offers a comprehensive suite of services for location and digital safety. With Life360, users can effortlessly share their location, track their phones, and manage driving safety measures, including crash detection and 24/7 roadside assistance. The app includes features for digital safety, such as identity theft protection and SOS alerts, ensuring protection and prevention for each family member. Life360's plans, which include free, Gold, and Platinum options, are designed to accommodate various needs, offering peace of mind with advanced safety and coordination tools. The app is trusted by millions of users and is highly rated on app stores for its efficiency and reliability in connecting family members and ensuring their safety.

📋 Description

• Own and drive long-range, annual, and quarterly marketing planning • Define strategic pillars and establish cross-team timelines • Collaborate with global marketing leadership to scale, adapt, and align marketing execution across international markets • Facilitate structured planning brainstorm sessions, driving discussion, decisions, and next steps • Produce and manage key marketing deliverables and executive templates, including QBR presentations, weekly status updates, monthly company newsletters, and Board of Directors materials • Serve as a strategic thought partner to the CMO and marketing leads • Partner across Creative, Lifecycle, PMM, Paid Ads, and Integrated Marketing to evaluate operations and bridge cross-functional gaps • Establish unified workflows, templates, and processes to optimize execution and integrated performance • Own communication and rollout of new workflows and operating practices across the marketing organization • Support agency selection, management, and procurement • Identify, recommend, and implement workflow tools • Partner with the CMO and marketing leads to plan and manage annual and quarterly budgets • Maintain a central budget system for accurate, real-time tracking across teams and channels • Partner with Finance to manage budgets, project metrics, control costs, and maximize ROI • Lead stakeholder partnerships to align priorities and establish operating rhythms and communications • Report to the VP Integrated Marketing • Build a single source of truth for budgets, a reliable planning cadence, and workflows replacing ad hoc coordination

🎯 Requirements

• 10+ years of experience in Marketing Planning, Marketing Operations, or Strategy & Operations roles • Exceptional written and verbal communication skills, with a proven ability to draft clear, concise, and impactful executive communications • Stellar project management expertise with a strong track record of consistently meeting or exceeding project deadlines • Deep business acumen and curiosity for problem-solving, understanding business drivers, and engaging directly with the product • Financial acumen, including hands-on experience managing complex budgets within matrixed or multidivisional organizations • Proactive and collaborative mindset, with a history of building strong cross-functional partnerships across all organizational levels • Subscription business model experience preferred • International experience working across global teams is a plus • Bachelor’s degree or equivalent practical experience • Ability to work remotely within the US

🏖️ Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees) • Paid parental leave • 401(k) plan with company matching program • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being • Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns • Learning & Development programs • Equipment, tools, and reimbursement support for a productive remote environment • Free Life360 Platinum Membership Tile trackers • Equity