VP of Marketing

🕒 August 21

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 14%

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Logo of Nift

Nift

11 - 50 employees

📣 Marketing

💼 Consulting

📦 Logistics

💰 $16.5M Series A on 2018-03

Marketing • Consulting • Logistics

Nift is a technology company that acts as a matchmaker between customers and businesses. By creating a network that connects great customers with outstanding businesses, Nift aims to help both parties thrive. The company offers gifts to potential customers, encouraging them to experience and discover new businesses they may love.

📋 Description

• Lead, coach, and develop the existing two-person marketing team, including future hires • Translate revenue and growth objectives into marketing priorities, programs, and metrics • Build marketing processes, operating cadence, and measurement framework • Own positioning and messaging for the company, marketplace, and B2B products • Translate complex marketplace, data, and technology capabilities into compelling customer value propositions • Develop sales enablement materials including presentations, battlecards, case studies, and ROI materials • Support account-based and segment-specific initiatives • Measure and improve Marketing's contribution to pipeline, revenue, customer acquisition, and customer growth • Build programs that create awareness, qualified demand, engagement, and revenue • Continuously improve marketing program efficiency and effectiveness • Develop strategies to deepen existing customer relationships and create customer advocates • Report to the Chief Revenue Officer and partner with the revenue organization

🎯 Requirements

• 15+ years of marketing experience, including significant experience in Product Marketing • Experience owning multiple marketing disciplines rather than specializing exclusively in one area • Track record of developing positioning, messaging, and go-to-market strategies that contributed to measurable business growth • Strong working knowledge and experience with performance marketing, digital advertising, D2C, ecommerce, retail media, commerce media, customer acquisition, or a related ecosystem • Understanding of the economics and priorities of both advertisers and media/audience owners • Experience marketing to sophisticated B2B buyers and partnering closely with Sales and Product • Exceptional writing, storytelling, and communication skills • Strong analytical instincts and comfort using data to make decisions • Experience managing and developing a small team • Ability to operate strategically while remaining highly hands-on • Experience succeeding in entrepreneurial, high-growth, or resource-constrained environments

🏖️ Benefits

• Competitive compensation • 401K with matching • Medical, Dental, and Vision benefits • Potential to hold company equity for all full-time employees • Flexible remote work • Unlimited Responsible PTO • Opportunity to join a growing, cash-flow-positive company and directly impact Nift's revenue, growth, scale, and future success

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