Product Marketing Director

🔥 12 hours ago

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ServiceTrade

51 - 200 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

ServiceTrade is the software platform that helps commercial HVAC, mechanical, and fire contractors grow their profits. During a persistent skilled labor shortage, contractors use ServiceTrade to control the costly chaos of on-demand work and effectively deliver contract commitments. ServiceTrade streamlines service and project operations to reduce administrative costs, optimizes field performance to increase revenue per technician, and boosts sales and client retention to grow margins. Over 1,300 commercial contractors trust ServiceTrade’s 11+ years of experience to help them manage over 13 million assets and invoice over $7. 5 billion in revenue annually.

📋 Description

• Define and own ServiceTrade’s product marketing strategy, including positioning, messaging, and go-to-market approach across fire protection and mechanical product lines • Lead go-to-market planning and execution for new product and feature launches, especially AI-powered capability launches • Shape narratives for major launches and strategic initiatives by writing or directly editing messaging, launch briefs, and key content • Build and maintain a competitive intelligence program and translate market and competitor shifts into positioning guidance, battlecards, and sales enablement • Partner with Product Management to bring customer, market, and competitive insight into roadmap decisions • Partner with Sales and Customer Success to provide talk tracks, objection handling, and persona-aligned messaging that improve win rates and adoption • Represent product marketing at the executive and board level, communicating launch plans, market position, and results • Champion AI use to improve product marketing workflows, content creation, and go-to-market processes • Serve as the internal expert on market perception of ServiceTrade products, especially AI capabilities, and identify opportunities to sharpen messaging

🎯 Requirements

• 10+ years of B2B SaaS product marketing experience • Demonstrated track record of leading successful new product launches, ideally including AI-powered products or capabilities • Exceptional writing and storytelling ability, with personally written messaging, launch narratives, or content that drove real business results • Strategic and analytical ability to synthesize complex technical, market, and customer information into clear direction • Strong executive presence and communication skills, with experience presenting to senior leadership and/or a board • Deep experience with competitive intelligence, market analysis, and cross-functional go-to-market execution • Comfortable operating in a fast-moving, PE-backed, high-growth SaaS environment • Comfortable navigating ambiguity while driving toward decisions and results • Collaborative leadership across Product, Sales, Marketing, and Customer Success • Experience in field service, commercial contracting, or vertical SaaS serving technician or field workforces is nice to have, not required

🏖️ Benefits

• Medical through Cigna, PPO and HDHP options, including a Health Savings Account with company contributions • Dental and Vision through Unum • Flexible Spending Account and Dependant Care Account • Company-paid Life insurance, STD and LTD • Voluntary benefits including Supplemental Life Insurance, Critical Illness, Accident and Pet Insurance • 401(k) with up to 3% employer match and NO vesting period • Flexible PTO policy • 10 company holidays • Parental Leave • Paid Time Off for Volunteering • Employee Reimbursement Program to use for well-being, technology and/or professional development

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