Product Marketing Director

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $125k - $165k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Cotiviti

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Cotiviti is a healthcare technology and analytics company that specializes in improving payment accuracy and performance through advanced data analytics solutions. They partner with health plans, government agencies, and healthcare providers to deliver insights that enhance quality and efficiency in care delivery. With solutions such as risk adjustment, payment policy management, and member engagement, Cotiviti aims to optimize financial and clinical outcomes for the healthcare ecosystem.

📋 Description

• Own go-to-market strategy and execution for an assigned solution area within Cotiviti's portfolio • Support Quality, HEDIS, and Stars solutions • Develop and maintain the annual go-to-market plan, including positioning, competitive differentiation, and target buyer segments • Lead go-to-market execution for product launches from planning through market release • Build and maintain sales-enablement materials, competitive positioning, and proof points • Track competitive activity, buyer trends, and relevant market dynamics • Represent the solution area in RFPs, industry conferences, and analyst conversations as needed • Partner with Product, Operations, Sales/Client Engagement, Product Management, Sales, and Enterprise Marketing teams • Ensure solution-level messaging supports the broader portfolio and corporate narrative • Apply AI-assisted tools responsibly for content development, research synthesis, and competitive analysis • Establish solution-area guardrails for AI-assisted work and track its measurable impact on go-to-market performance • Complete annual performance review and/or goal-setting responsibilities, special projects, and other assigned duties

🎯 Requirements

• Bachelor's degree in marketing, business, or a related field • Minimum 8 years of experience in product marketing, preferably in healthcare or a related B2B domain • Demonstrated experience owning a solution area's go-to-market strategy and leading launches independently • Experience representing a portfolio externally in RFPs, conferences, or analyst conversations • Relevant domain experience, such as payment integrity, risk adjustment, retail, or quality, evaluated per specific assignment • Ability to travel for in-person conferences and internal meetings, approximately 10–15% • Ability to perform duties with or without reasonable accommodation • Ability to provide high-speed internet access, connectivity, and office setup and maintenance • Ability to provide a dedicated, secure work area • Ability to communicate with others to exchange information • Problem-solving and critical-thinking ability • Ability to interpret data and market research • Ability to make timely decisions in the context of a workflow • Ability to maintain focus while managing multiple projects and priorities • Ability to assess the accuracy, neatness, and thoroughness of assigned work • Ability to remain stationary, often standing or sitting, for prolonged periods • Ability to repeat motions that may include the wrists, hands, and/or fingers

🏖️ Benefits

• Discretionary bonus consideration • Medical insurance coverage • Dental insurance coverage • Vision insurance coverage • Disability insurance coverage • Life insurance coverage • 401(k) savings plans • Paid family leave • 9 paid holidays per year • 17–27 days of Paid Time Off (PTO) per year, depending on level and length of service • Remote work arrangement • Virtual interviews