Director, Marketing

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GLOBO

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

⚖️ Legal

📣 Marketing

💰 Private Equity Round on 2022-01

Healthcare • Legal • Marketing

GLOBO is a company focused on providing language support and communication solutions. Their services include interpreting, translation, and platform integrations to help manage and monitor language support needs efficiently. GLOBO aims to simplify language access across various industries through features like smart, skills-based routing for interpreters and accurate translation processes. The company emphasizes high-quality customer support, scalable solutions, and innovative integrations, which can be utilized in fields such as Telehealth and Project Management.

📋 Description

• Own and evolve GLOBO's brand positioning and awareness among target accounts and buyer personas • Own GLOBO's visibility in AI-mediated discovery across ChatGPT, Claude, Perplexity, Google AI Overviews, and successors • Build and run Generative Engine Optimization, including structured content, share-of-answer measurement, and monitoring AI representation • Design and execute integrated content, campaign, event, and partnership strategies across the customer lifecycle • Own website, SEO, paid digital channels, channel investment strategy, and pipeline/ROI accountability • Own tradeshow and event strategy, budgets, logistics, and partnerships with Sales and Operations • Own public relations, thought leadership, executive visibility, speaking and award opportunities, and reputation monitoring • Explore emerging channels including TikTok, Instagram, Threads, and LinkedIn creator content; test before scaling • Lead retention and customer marketing, including expansion campaigns, executive engagement, customer advocacy, and proof-point storytelling • Partner with Sales and Customer Success on pipeline, conversion, and account retention outcomes • Maintain consistent brand voice and visual identity • Own physical and digital implementation materials, budgets, and vendor relationships • Develop customer and market intelligence programs covering win/loss analysis, voice of customer, competitive intelligence, market sizing, and trends • Translate insight into product positioning, messaging, pricing narratives, and go-to-market strategy with Product and Commercial • Build employer branding and interpreter recruitment marketing strategies and campaigns • Design AI-native marketing workflows for content production, research synthesis, campaign personalization, and analytics • Establish quality, voice, and accuracy standards for AI-assisted content • Champion test-and-learn experimentation and evaluate AI marketing landscape developments • Build measurement frameworks tying activity to pipeline, conversion, retention, and cost per outcome • Report marketing ROI and make recommendations on spending, tools, and channels • Operate autonomously, set the marketing roadmap, priorities, and resourcing needs • Run a lean function using one external creative/production vendor or agency • Own the full marketing function and decide what is handled internally versus by vendors • Engage directly with the C-suite, including the CEO, on strategy, positioning, and results

🎯 Requirements

• 8+ years of progressive marketing experience, including brand marketing and customer/market insight work • Demonstrated ability to work independently with minimal oversight and translate ambiguous goals into concrete plans and results • Track record of using data and market/customer insight to directly influence business strategy • Fluency in marketing ROI and measurement • Ability to build a pipeline/retention-linked reporting framework and defend spend decisions to Finance and leadership • Comfortable working as an individual contributor directing vendor/agency partners rather than building an internal team • Hands-on experience building AI-augmented marketing workflows with measurable output or performance gains • Credible point of view on AI search and Answer Engine / Generative Engine Optimization • Excellent written and verbal communication skills • Comfortable with direct C-suite exposure and presenting strategy and results to executive leadership, including the CEO • Experience marketing to enterprise or multi-stakeholder B2B accounts, ideally in healthcare or another trust-critical industry • Experience with employer branding, recruitment marketing, or workforce/gig-economy talent communities • Familiarity with language services, interpretation, localization, or broader services industry • Experience partnering closely with Product/Innovation functions

🏖️ Benefits

• Remote office environment • Equal opportunity and affirmative action employer • Reasonable accommodations for known disabilities