Account Based Marketing Manager

🕒 September 2

🇺🇸 United States – Remote

💵 $110k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 14%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Consensus

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Consensus is a leading demo automation platform designed to enhance the buyer's experience and streamline the sales process. The company provides tools for creating interactive product demos and tours, enabling sales and presale teams to engage more effectively with potential clients. With its intuitive platform, Consensus allows users to share personalized video demos on demand, conduct automated product simulations, and analyze buyer intent data to uncover key decision-makers and streamline the sales cycle. Trusted by many of the top software companies globally, Consensus helps organizations close deals faster and boost sales efficiency.

📋 Description

• Build and run the ABM program, including account tiering, 1:1, 1:few, and 1:many plays • Establish the operating rhythm that keeps Sales and Marketing working from the same list • Own target account selection with Sales, Customer Success, and RevOps for new-logo and expansion opportunities • Defend and periodically refresh the target-account list using data • Design account plays using personalized demo experiences, personalized URLs, and tailored product content • Orchestrate multi-threading into buying groups • Identify missing stakeholders and run plays to surface them • Partner with Product Marketing on key personas and engagement strategies • Combine intent, product engagement, and web de-anonymization signals into prioritized next steps for SDRs and AEs • Partner with SDR, AE, and RevOps leadership on shared account plans, follow-up SLAs, and performance feedback loops • Support expansion plays into the installed base with Customer Success and Lifecycle Marketing • Work with Brand, Field Marketing, and Product Marketing to personalize messaging by account, industry, and persona • Own the ABM stack in partnership with RevOps • Report on account engagement, meetings, pipeline, and win rate • Measure success through engaged Tier 1 and Tier 2 accounts, target-account meetings and opportunities, ABM pipeline and win-rate lift, buying-group coverage, expansion pipeline, and Sales adoption

🎯 Requirements

• 4+ years in B2B marketing • 2+ years running account based marketing programs, ideally for enterprise or strategic segments • Hands-on experience with the ABM and signal stack, including intent, de-anonymization, orchestration, CRM, and marketing automation • Comfortable building in ABM and signal-stack tools independently • Experience participating in account planning meetings and measuring marketing impact by closed business • Experience selling to pre-sales, revenue, or marketing leaders preferred • Fluent use of AI for account research, personalization at scale, and analysis • Ability to set targets and measure results honestly • Strong writing and account personalization skills • Scrappy and resourceful approach to building a new program • Strong cross-functional partnership and collaboration skills • Good sense of humor

🏖️ Benefits

• Generous employer contribution towards health insurance • Dental and vision coverage • Employer contributions to HSA • HSA/FSA programs • 401(k) plan with company-matching contributions • Paid parental leave • Unlimited PTO • 12 company holidays • Birthday day off • Flex Fridays, where every third Friday of the month is yours to unwind • Flexible, remote work environment • Top-tier WFH setup provided when you join • Professional development program • Two paid volunteer days each year at a charity of your choice

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