Performance Marketing Specialist, Paid Social – Media

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

💕 Social Media Manager

🚫👨‍🎓 No degree required

👻 Ghost score 10%

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Constructor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2015

☁️ SaaS

🤖 Artificial Intelligence

🛍️ eCommerce

💰 $25M Series B - Constructor on 2024-06

SaaS • Artificial Intelligence • eCommerce

Constructor is an AI-native, API-first platform that provides product search and discovery solutions optimized for e-commerce. The company offers a commerce reasoning engine and a suite of features — search, autosuggest, personalized recommendations, AI shopping agents, attribute enrichment, retail media, and cross-channel discovery — to help retailers and enterprises deliver personalized discovery experiences across onsite and offsite touchpoints. Constructor positions itself as a specialist in product discovery for both B2C and B2B retail, integrating with existing tech stacks and emphasizing transparent, explainable AI for merchandising and conversion optimization.

📋 Description

• Plan, launch, and optimize campaigns across LinkedIn, Meta, content syndication, CTV, and podcasts/audio • Build tactical strategies across TOFU, MOFU, and BOFU and across 1:many, 1:few, and 1:1 programs • Translate Sales and Demand Gen goals into plans by stage, persona, and segment • Shape copy and creative strategy with Creative, Customer Marketing, and Product Marketing • Build paid social campaigns end-to-end, including creative strategy, bidding, ad copy, and audiences • Run QA across copy, assets, campaign structure, audiences, and UTMs • Partner with the EMEA team to localize global campaigns • Track tasks, requests, and SLAs in Asana • Own audience list hygiene and targeting across platforms • Build audiences from first- and third-party data • Manage pixels and primary vs. secondary conversion architecture • Manage budgets against lead volume, lead quality, conversion, pipeline, and ROI • Own pacing and anomaly detection and maintain documented budget pacing • Run structured tests on audiences, creative, landing pages, copy, and bidding • Run search query analysis and keyword optimization • Lead weekly cross-channel optimization syncs • Deliver weekly, monthly, and quarterly reporting with recommendations • Lead campaign hindsights and document learnings and next steps • Stay current on platform changes, privacy, and B2B trends

🎯 Requirements

• 2-3 years of hands-on paid media experience, ideally within a media agency or performance-focused environment • Hands-on experience building and optimizing social campaigns within LinkedIn and Meta, ideally with a focus in lead generation • Working knowledge of conversion tracking, including pixels, UTMs, and primary vs. secondary conversions • Experience managing budgets and pacing against goals, preferably optimizing towards leads, pipeline, cost efficiency, and ROI • Experience running structured tests and turning results into clear recommendations • Experience in a B2B or B2B SaaS environment preferred • Experience with ad placements across YouTube, Display, DOOH, or LLMs preferred • Experience localizing campaigns for EMEA markets preferred • Experience building and maintaining audiences from first- and third-party data preferred • Experience with Hubspot, 6sense, Dreamdata, Asana, and/or Salesforce preferred • Strong attention to detail, especially in QA • Outstanding analytical skills and strong experience in performance optimization • Clear writer who can create ad copy for different audiences and markets • Self-starter able to flex between strategic thinking and tactical execution • Strong project management, able to run several campaigns in parallel

🏖️ Benefits

• Unlimited vacation time – we strongly encourage all of our employees take at least 3 weeks per year • A competitive compensation package including stock options • Fully remote team – choose where you live • Work from home stipend • Apple laptops provided for new employees • Training and development budget for every employee, refreshed each year • Maternity & Paternity leave for qualified employees • Work with smart people who will help you grow and make a meaningful impact