Director, Growth Marketing

Job not on LinkedIn

🔥 2 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $230k - $270k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

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CookUnity

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2015

🍽️ Food & Beverage

🏭 Manufacturing

🛍️ eCommerce

Food & Beverage • Manufacturing • eCommerce

CookUnity is a meal delivery service offering a wide selection of chef-crafted, gourmet dishes delivered directly to customers' doorsteps. The company collaborates with award-winning chefs to create diverse, restaurant-quality meals that cater to various dietary preferences and lifestyles, such as keto, vegan, paleo, and more. CookUnity focuses on providing convenience and flexibility with options ranging from 4 to 16 meals per week, which can be customized or automatically selected based on the customer's preferences. The meals are delivered fresh, not frozen, ensuring high quality and taste. The company also emphasizes sustainability with its packaging solutions and seeks to reduce waste. CookUnity presents a convenient way to enjoy high-quality meals prepared by top chefs without the hassle of cooking.

📋 Description

• Own the end-to-end B2B go-to-market strategy across Healthcare and Corporate • Partner with Sales leadership to define and prioritize ideal customer profiles, identify buyer needs, and create differentiated messaging and campaigns • Build the full-funnel demand-generation roadmap from awareness and lead generation through pipeline creation, conversion, expansion, and retention • Establish goals and KPIs for marketing-sourced and marketing-influenced pipeline, conversion, acquisition efficiency, and revenue impact • Own the B2B marketing budget and allocate investment based on performance and business priorities • Create an operating cadence with Sales, including pipeline reviews, campaign planning, lead-quality feedback, and optimization • Develop integrated vertical-specific programs across paid media, organic and social channels, CRM, events, partnerships, website, and sales outreach • Lead content strategy, paid media, and campaign execution through the team • Translate ICP and buyer insights into value propositions, case studies, thought leadership, campaigns, and sales enablement materials • Oversee lifecycle programs, website conversion, SEO, vertical-specific landing pages, and field marketing • Test new channels and tactics, including retargeting, out-of-home advertising, and direct mail • Partner with the B2C team on PR and shared growth opportunities • Build performance visibility across marketing, pipeline, revenue, and spend using Salesforce, paid channels, CRM, website, and other data sources • Use attribution, experimentation, and customer feedback to optimize investment • Communicate performance and priorities to senior leadership • Lead, coach, develop, and expand the B2B marketing team • Lead cross-functional marketing execution against a unified GTM roadmap • Partner with Operations, Partnerships, Brand, Creative, Data, Product, Tech, and vertical leaders • Present results and champion B2B marketing as a strategic growth driver

🎯 Requirements

• 8+ years of experience in B2B growth marketing, demand generation, or go-to-market leadership, ideally within healthcare, corporate or enterprise services, or another multi-vertical business • Proven track record building and scaling B2B GTM programs that generate measurable pipeline and revenue • Deep understanding of ICP development, segmentation, positioning, messaging, lead generation, sales motions, and funnel optimization • Strong partnership with Sales, with experience creating shared goals, feedback loops, and programs that improve pipeline quality and conversion • Experience leading multi-channel programs across content, paid media, CRM, events, organic and social, website, and sales enablement • Demonstrated experience developing high-performing teams and building new capabilities as a function scales • Strong analytical judgment and fluency with funnel, pipeline, attribution, and budget data • Excellent communication and stakeholder-management skills, with the ability to align creative, commercial, operational, and technical teams • A true player-coach who can set strategy, lead a team, and personally drive the highest-priority work • Startup or high-growth experience preferred • Ability to leverage generative AI to increase the quality and speed of work

🏖️ Benefits

• Health Insurance coverage • 401k Plan • Stock Options Plan granted on Day 1 • Eligible for a bi-annual performance bonus • Unlimited PTO • 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical • Paid Family Leave • Compassionate Leave • Monthly CookUnity meal credits • AI-forward workplace with enterprise access to ChatGPT and Claude • Wellness perks and fitness subsidies • Personalized Spanish coach • The opportunity to help change how people eat and how chefs work