Customer Programs Marketing Manager

🔥 19 hours ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $90k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Cornerstone Building Brands

WebsiteLinkedInAll Job Openings

10,000+ employees

🏗️ Construction

🏭 Manufacturing

Construction • Manufacturing

Cornerstone Building Brands is the largest manufacturer of exterior building products in North America. Our comprehensive portfolio spans the breadth of the residential and commercial markets, while our expansive footprint enables us to serve customers and communities across North America. Our relentless focus on excellence combined with our ongoing commitment to innovation and R&D has driven us to become the #1 manufacturer of windows, vinyl siding, insulated metal panels, metal roofing and wall systems, and metal accessories.

📋 Description

• Manage the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs • Serve as the primary marketing point of contact for large strategic contractor accounts • Drive program participation and engagement to build customer loyalty and sales growth • Develop business solutions for strategic partners in the new construction, repair, and remodel industries • Support customer advocacy, lead nurturing, contractor/builder collateral strategy, and training and engagement events • Manage the Contractor Loyalty Program, including rules, product eligibility, contractor data accuracy, and compliance • Develop and deploy enrollment strategies and manage contractor onboarding, enrollment, and field enablement • Build customer benefit sets and collaborate on promotions and incentives driving product adoption and share of wallet • Equip field teams with training, onboarding guides, and promotional tools • Support field initiatives, contractor education events, and targeted campaigns • Develop nurture strategies for contractor prospect trial and conversion • Develop selling tools and conversion incentives for sales execution • Design and execute contractor event strategies, including trade shows and distributor events • Monitor industry trends and competitive landscape • Deliver monthly program reporting • Build segmented contractor datasets and define segment insights • Leverage program analytics and support localized contractor data and territory action plans • Partner with IT, vendors, and data teams to optimize contractor data and insights • Develop pitch decks and selling tools for builder opportunities • Support homeowner-facing design centers and cobranded homeowner campaigns • Develop and scale multi-home incentive programs for builder usage and product preference • Work closely with field sales and strategic account managers to implement pull strategies

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field • 2 years+ experience managing loyalty or credentialing programs • 5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences • Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred • Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships • Proficiency in marketing tools and software applications • Excellent communication and interpersonal skills • Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously • Ability to thrive in a fast-paced, matrixed environment • Must be at least 18 years of age to apply

🏖️ Benefits

• Bonus • Medical, dental, and vision benefits starting day 1 • PTO • Paid holidays • FSA • Life insurance • LTD • STD • 401k • EAP • Discount programs • Tuition reimbursement • Training • Professional development