Demand Generation Director

🔥 0 minutes ago

🦀 Maryland – Remote

🦀 Maryland – Remote

💵 $125k - $174.3k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Coupa Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

📋 Description

• Lead the regional demand process and integrated demand plan across the Americas • Develop integrated demand strategies aligned with marketing, sales and partner activity • Set the demand planning calendar and coordinate required inputs from contributing functions • Direct demand investment by segment, solution and route to market • Design tactical sales plays and outreach cadences for target audiences • Execute the Americas demand plan, including sequencing and priority account and segment coverage • Partner with Revenue Systems on platforms and configuration supporting demand motions • Drive adoption, performance, revision and retirement of sales plays and cadences • Maintain a healthy and predictable qualified opportunity pipeline • Analyze demand-generation performance and variance between plan and actual • Improve lead-to-deal conversion and diagnose conversion loss by stage, source and segment • Track demand activity against pipeline health metrics and report progress • Coordinate Sales, Marketing, Alliances, Advisory Services and other functions • Host the regional Demand Board and planning activities • Escalate unresolved cross-functional commitments, resourcing or prioritization issues • Improve demand ecosystem processes and tools • Monitor market trends, customer behavior and competitive landscape • Apply solution portfolio knowledge to targeting and messaging priorities • Provide leadership insight on demand planning, forecasting, execution and pipeline risks • Represent regional demand in quarterly business reviews and annual planning

🎯 Requirements

• Bachelor's degree in an analytical discipline such as Finance, Business, Computer Science or Engineering, or equivalent practical experience • Ten or more years of experience in B2B demand generation, demand management or a closely related go-to-market function • Track record of developing and implementing successful demand management strategies at scale • Strong analytical capability and ability to interpret complex data sets • Experience designing sales plays and outreach cadences and measuring performance • Ability to collaborate with cross-functional teams and build relationships with senior stakeholders without direct authority • Strong financial and business acumen • Demonstrated problem-solving capability • Ability to manage multiple priorities in a fast-paced, changing environment • Leadership capability, including setting direction and motivating teams not directly managed • Commitment to challenging, improving and innovating • Preferred: experience in large technology companies and multi-segment, multi-region organizations with established partner channels • Preferred: working knowledge of CRM, sales engagement, cadence management, prospecting/contact data, intent and account-based marketing platforms • Preferred: experience integrating partner and advisory motions into demand planning and execution • Preferred: prior quota-carrying, sales management or field-facing experience

🏖️ Benefits

• Two company-wide paid wellness days off each year • Paid birthday day off • 40 hours of paid volunteer time off annually • Free, confidential, 24/7/365 Employee Assistance Program counseling and resources • Business travel protection through Zurich Travel Assist • Monetary referral bonuses for successful hires • Comprehensive medical and dental insurance • Retirement or pension plans • Life or accident protection • Inclusive and welcoming work environment