Demand Generation Manager

Job not on LinkedIn

🔥 1 minute ago

🗽 New York – Remote

🗽 New York – Remote

💵 $104k - $145.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Coupa Software

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2006

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

📋 Description

• Drive high-quality lead generation through multiple channels and partner with sales development and marketing operations to convert leads into qualified North American new-logo pipeline • Execute demand generation strategies through email, webinars or virtual events, content syndication, and third-party programs • Use data and analytics tools to measure program effectiveness, track KPIs, and report to stakeholders • Apply a test-measure-learn approach to optimize programs and results • Implement lead nurturing programs across the sales funnel • Partner with Product Marketing, Content, and Customer Marketing teams to execute demand generation programs • Report to the Director of Integrated Marketing • Support Coupa’s pipeline and revenue goals

🎯 Requirements

• 4+ years of B2B enterprise software experience in growth marketing or demand generation • Experience marketing to Procurement or Supply Chain personas highly preferred • Experience with funnel metrics and levers for generating qualified leads and accelerating pipeline velocity • Salesforce.com and Marketo experience required • Tableau experience preferred • Experience with Outreach, ZoomInfo, or LinkedIn Sales Navigator preferred • Ability to navigate ambiguity in a fast-paced environment • Growth mindset and agility to adapt to evolving opportunities • Excellent organizational skills

🏖️ Benefits

• Two company-wide paid wellness days off each year • Paid day off on your birthday or another day within your birthday month • 40 hours of paid volunteer time off annually • Free, confidential, 24/7/365 Employee Assistance Program counseling and resources • Business travel protection through Zurich Travel Assist • Monetary referral bonuses for successful employee referrals • Location-specific comprehensive medical/dental insurance • Location-specific retirement/pension plans • Location-specific life or accident protection