Performance Marketing Manager, Digital Media

🔥 36 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Piping Rock Health Products

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2011

🛍️ eCommerce

🛒 Retail

🧘 Wellness

eCommerce • Retail • Wellness

Piping Rock Health Products is an online retailer that sells a broad assortment of consumer health and wellness products. The company's website lists vitamins, dietary supplements (e. g. , magnesium, probiotics, omega-3s), bulk herbs and herbal extracts, essential oils, beauty and personal care supplements, sports and diet products, and healthy foods such as dried fruit and honey. The site emphasizes e-commerce features like product categories, promotions (e. g. , buy-one-get-one), and free domestic shipping thresholds, and provides direct customer support contact information.

📋 Description

• Lead paid media across Piping Rock's e-commerce portfolio • Manage digital advertising across 7+ ecommerce websites spanning multiple Piping Rock brands • Own and optimize a multi-million-dollar paid media budget with accountability for ROAS, CAC, and new customer acquisition • Lead performance marketing across Google, Microsoft, Meta, TikTok, and Shopify ecosystems • Execute and optimize campaigns daily, including budget pacing, bid adjustments, creative testing, audience segmentation, and performance tracking • Develop and scale acquisition-focused campaigns to drive new customer growth • Test new strategies, creatives, audiences, and landing experiences • Evaluate and expand into new advertising platforms and channels • Build and maintain reporting frameworks and deliver actionable performance insights to leadership • Partner with creative, ecommerce, and analytics teams to improve conversion and overall funnel performance

🎯 Requirements

• 5+ years of experience in performance marketing, paid media, or ecommerce advertising • Proven experience managing large-scale digital ad budgets ($1M+ annually) • Hands-on expertise across Google Ads (Search, Shopping, Performance Max) • Hands-on expertise across Microsoft Ads • Hands-on expertise across Meta (Facebook/Instagram) • Hands-on expertise across TikTok Ads • Hands-on expertise across the Shopify ecosystem (feeds, integrations, attribution basics) • Strong understanding of ROAS optimization, CAC targets, and new customer acquisition strategies • Deep analytical skillset with ability to translate data into actionable insights • Experience with A/B testing frameworks and incrementality mindset • Advanced proficiency in Excel • Ability to manage complexity across multiple brands and campaigns simultaneously • Ability to successfully clear drug screening processes for all illegal substances per Federal Guidelines • Ability to comply with Federal Guidelines for a drug-free workplace

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • 401K with Company Match • Pet insurance • Company events • Summer Picnic • Festive Packages • Holiday Celebrations • Associate referral bonuses