Senior Manager, Demand Generation – Performance Marketing

Job not on LinkedIn

🔥 5 minutes ago

🏄 California – Remote

🏄 California – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PBS Systems

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1988

🚘 Automotive

☁️ SaaS

🤝 B2B

Automotive • SaaS • B2B

PBS Systems is a provider of dealership management software (DMS) focused on automotive retail. Its flagship product, PBS Systems v10 APEX, is an all-in-one, modern platform that supports accounting, sales, fixed ops (service and parts), CRM, and a digital service suite for customer-facing workflows. The company emphasizes integrations (including OEM warranty portal connectivity), partner ecosystems, training and support, and positions itself as a cloud/modern software solution for dealerships with over 35 years of industry experience.

📋 Description

• Execute and optimize ABM and demand generation programs across defined ICPs and target segments • Partner with sales and marketing leadership to support pipeline and revenue goals • Translate strategy into clear, executable campaign plans • Lead A/B testing across ads, landing pages, website experiences, and funnels • Oversee paid media performance across Google Ads, Meta, and display • Lead structured testing across creatives, audiences, offers, CTAs, and landing pages • Monitor and cross-reference multi-channel performance data to identify trends, gaps, and growth opportunities • Track campaign impact within HubSpot and Salesforce, connecting marketing efforts to pipeline outcomes • Own and optimize website performance, including conversion paths, landing pages, and user experience • Own and optimize email marketing strategy, including nurture programs, segmentation, and lifecycle campaigns • Build and refine automated workflows, nurture sequences, and conversion paths • Align organic content efforts with paid promotion to maximize reach and engagement • Strengthen attribution visibility and overall funnel performance • Ensure SEO best practices are integrated across campaigns, website, and landing experiences • Own and optimize the marketing technology stack, including HubSpot, Propensity ABM, website, and integrations • Manage and mentor the Marketing Automation Coordinator • Drive qualified pipeline growth for Dealer Image Pro’s dealership imaging software and services

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or related field • 7+ years of demand generation or performance marketing experience • Demonstrated experience building and executing B2B ABM programs • Strong hands-on expertise in Google Ads and Meta campaign strategy • Deep understanding of Google Analytics, Google Search Console, and SEO • Experience working in HubSpot, Salesforce, and an ABM platform (Propensity preferred) • Experience managing and mentoring team members (required) • Background in SaaS or technology environments (required) • Automotive industry experience (preferred) • Strong understanding of funnels, attribution, and performance optimization • A proactive leader with a strong team-first mindset • Positive, accountable, and solution-oriented under pressure • Ability to travel within the USA and Canada up to 10% of the time to attend conferences, Head Office visits, and occasional leadership meetings

🏖️ Benefits

• Professional Development – Continuous training, industry certifications, and clear pathways for career advancement. • Travel Opportunities - Travel to locations across Canada, the U.S., and the Caribbean • Comprehensive health benefits - Medical and dental coverage to support your well-being. • Paid Time Off – Generous PTO to help you recharge and maintain work-life balance. • Inclusive culture - A collaborative, supportive team environment where your ideas and voice truly matter. • Employee recognition - Regular appreciation programs and performance-based incentives • Competitive compensation package • Competitive annual base salary • Additional performance incentives • Attractive referral bonuses • Staff discounts – Exclusive savings with partners such as GM, Dell, and more