Growth Specialist, Performance Marketing – Auto Insurance

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Credible

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

🛡️ Insurance

💼 Consulting

💸 Finance

Insurance • Consulting • Finance

Credible is a financial services marketplace that allows consumers to compare financial products from multiple lenders and providers. Offering a wide range of products such as personal loans, student loan refinancing, mortgages, credit cards, and insurance, Credible enables users to compare prequalified rates and find competitive financial solutions tailored to their needs. The platform prides itself on transparency and an easy-to-use interface, ensuring users can explore options without impacting their credit score through a soft credit inquiry. Founded in 2012, Credible aims to be a trustworthy resource for individuals seeking to make informed financial decisions.

📋 Description

• Build, manage, and optimize SEM campaigns for auto insurance, including keyword research, ad copy, bid management, negative keyword hygiene, and match type strategy • Manage performance at the state and DMA level • Build and tune location bid modifiers and state-segmented campaign structures • Monitor quote-start and quote-completion rates by keyword, device, and state • Diagnose quote-flow drop-off and partner with PM/CRO to improve conversion • Track auction dynamics against direct carriers and comparison marketplaces • Adapt bidding and messaging based on competitor spend and seasonality • Expand ownership into non-search channels • Monitor daily performance against GPM and revenue targets • Identify underperforming campaigns and take corrective action • Keep ad copy and landing pages compliant with insurance advertising requirements, licensing disclosures, and state-level restrictions • Work with Legal/Compliance on ambiguous issues • Contribute to weekly performance reports and recommend actions

🎯 Requirements

• 5+ years running paid media for U.S. auto insurance at a carrier, agency, or comparison marketplace • 3+ years hands-on Google Ads in a performance/direct-response environment • Demonstrated ROAS improvement or CPA reduction on real budget • Experience running Meta Ads / TikTok Ads campaigns • Fluency in revenue per click and per lead, lead quality, and payout structures • Knowledge of Smart Bidding, keyword match types, Quality Score levers, search term analysis, geo targeting, and campaign structure best practices • Comfortable making independent optimization decisions within agreed guardrails • Clear written English • Ability to summarize performance and reasoning in weekly updates to a US-based team • Bachelor's degree preferred • Experience at an insurance comparison marketplace or aggregator (nice to have) • Exposure to Microsoft Advertising (Bing Ads) (nice to have) • Experience working with US teams remotely (nice to have) • Experience with Performance Max campaigns (nice to have)

🏖️ Benefits

• Equal opportunity employment • Consideration for employment of qualified applicants with criminal histories consistent with applicable law