Senior Manager, Digital Personalization, Product Discovery

🔥 9 minutes ago

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Crate and Barrel

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Crate and Barrel is an industry-leading home furnishings specialty retailer founded in 1962 that helps people build purposeful homes across a family of brands including Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel and direct-marketing retail, the company operates more than 100 stores in the U. S. and Canada, supports international franchise locations and eCommerce platforms in multiple countries, and offers curated sourcing, production, custom delivery and set-up in over 90 countries. Owned by the Otto Group, Crate & Barrel emphasizes the physical retail experience alongside robust digital and eCommerce capabilities and employs roughly 7,500 associates.

📋 Description

• Define, execute, and optimize data-driven personalization strategies across digital properties • Identify high-impact guest opportunities across the site and app and translate them into personalization use cases • Optimize product discovery, including on-site search, filters, personalization, and recommendations • Drive revenue growth through increased revenue per visit and conversion • Partner with Customer Marketing to define the personalization roadmap, priority guest segments, journeys, and use cases • Own the Product Discovery testing roadmap and partner relationships • Collaborate with Analytics, Product, UX, Creative, and Technology teams • Serve as a subject matter expert and mentor to the Site Merchandising team • Lead personalization strategy within Digital Merchandising • Own measurement best practices, dashboards, and KPIs • Analyze user behavior, campaign performance, and site analytics • Support testing, measurement, learning, and continuous optimization • Monitor industry trends and emerging personalization and digital merchandising practices • Drive complex cross-functional initiatives • Manage and develop a team of two Senior Analysts

🎯 Requirements

• Deep understanding of digital personalization practices, technologies, and methodologies, including A/B testing for omnichannel businesses • Strong data-driven approach and track record analyzing complex datasets and translating insights into actionable recommendations • Ability to think strategically, develop scalable roadmaps, and partner with Product/Technology teams and vendors • Excellent communication, collaboration, and project management skills • Knowledge of CDPs, customer ID, and personalization preferred • Bachelor’s degree in business, marketing, analytics, or a related field • 8+ years of experience in digital merchandising, personalization, e-commerce, or related disciplines • 2+ years of experience in a strategy, ownership, or people leadership role • Authorization to work in the United States

🏖️ Benefits

• Medical/Dental/Vision • Life insurance and Disability • Retirement and 401(k) match • Paid time off, wellness time and volunteer time • Merchandise discount and EAP resources • Tuition Reimbursement • Merchandise discount • Many benefits begin on day one and extend to eligible dependents