
5001 - 10000 employees
Founded 2002
🍽️ Food & Beverage
🏥 Healthcare
🏨 Hospitality
Food & Beverage • Healthcare • Hospitality
Crocs, Inc. is a renowned American footwear company that is best known for its iconic foam clogs. The company offers a wide range of casual footwear for men, women, and children, including sandals, slippers, and boots. Crocs also features various themed decorations called Jibbitz that allow customers to personalize their shoes. The brand prioritizes comfort and practicality in its designs, making it popular among diverse age groups. With widespread availability, Crocs continues to innovate in footwear for both everyday and specialized environments, such as nursing and hospitality.
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5001 - 10000 employees
Founded 2002
🍽️ Food & Beverage
🏥 Healthcare
🏨 Hospitality
Food & Beverage • Healthcare • Hospitality
Crocs, Inc. is a renowned American footwear company that is best known for its iconic foam clogs. The company offers a wide range of casual footwear for men, women, and children, including sandals, slippers, and boots. Crocs also features various themed decorations called Jibbitz that allow customers to personalize their shoes. The brand prioritizes comfort and practicality in its designs, making it popular among diverse age groups. With widespread availability, Crocs continues to innovate in footwear for both everyday and specialized environments, such as nursing and hospitality.
• Lead strategic development and execution of global brand OOH media plans, with a focus on North America • Develop OOH plans for Crocs product stories including Classic Clog, Sandals, and Cozzzy • Ensure OOH campaigns and content support seasonal integrated marketing plans and brand/product growth • Align OOH activity with the global Brand Media strategy • Generate creative campaign ideas with the production team • Partner with internal teams on transition from strategy and planning through execution and reporting • Maintain frequent communication to facilitate strategic alignment and collaborative partnerships • Build and maintain vendor relationships, identify innovation opportunities, and keep Crocs at the forefront of the OOH industry • Communicate with international markets about local trends and optimal OOH approaches
• Bachelor’s degree or equivalent experience • At least eight (8)+ years of extensive experience and proficiency in OOH media • Strong foundation in brand marketing • Significant experience strategically planning and managing paid media across differing marketing-funnel objectives • Experience planning and buying traditional, digital, and experiential OOH media • Track record of building OOH plans that drive awareness and consideration and articulating business impact • Strong negotiation skills across partners, markets, and formats • Established relationships with major OOH media and print vendors • Advanced analytical skills and ability to translate complex data, trends, and insights into actionable strategy • Experience working within a matrixed organization and building positive cross-departmental relationships • Excellent project management oversight abilities • Previous retail/footwear experience preferred but not required
• Company incentive program • Medical, dental, and vision coverage • Life and AD&D coverage • Short- and long-term disability coverage • Paid time off • Employee assistance program • 401(k) program with company match • Additional voluntary benefits • Flexible schedule / fully remote Explorer persona
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