Senior Manager, Global Brand, Out of Home

🔥 13 hours ago

🏄 California, Colorado – Remote

🏄 California – Remote ⛰️ Colorado – Remote

💵 $125k - $135k / year

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 0%

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Crocs, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2002

🍽️ Food & Beverage

🏥 Healthcare

🏨 Hospitality

Food & Beverage • Healthcare • Hospitality

Crocs, Inc. is a renowned American footwear company that is best known for its iconic foam clogs. The company offers a wide range of casual footwear for men, women, and children, including sandals, slippers, and boots. Crocs also features various themed decorations called Jibbitz that allow customers to personalize their shoes. The brand prioritizes comfort and practicality in its designs, making it popular among diverse age groups. With widespread availability, Crocs continues to innovate in footwear for both everyday and specialized environments, such as nursing and hospitality.

📋 Description

• Lead development and execution of global brand OOH plans across North America for key Crocs product stories • Ensure OOH brand media campaigns and content support seasonal integrated marketing plans • Collaborate with the Brand Media team to align OOH with the overarching global brand media strategy • Develop creative campaign ideation in partnership with the production team • Partner with internal teams to transition strategy and planning into execution and reporting • Maintain frequent communication to facilitate strategic alignment and collaborative partnerships • Build and maintain vendor relationships to identify innovation opportunities • Communicate with International Markets about local trends and optimal OOH approaches • Drive brand consideration, awareness, and new customers to Crocs

🎯 Requirements

• Bachelor’s degree or equivalent experience • At least 8+ years of extensive experience and proficiency in OOH media • Strong foundation in brand • Significant experience strategically planning and managing paid media across differing marketing-funnel objectives • Experience planning and buying across traditional, digital, and experiential OOH media • Track record of building OOH plans that drive awareness and consideration • Strong negotiation skills across partners, markets, and formats • Established relationships with major OOH media and print vendors • Advanced analytical skills and ability to translate complex data, trends, and insights into actionable strategy • Experience working within a matrixed organization and driving alignment across departments • Excellent project management oversight abilities • Previous retail/footwear experience preferred but not required

🏖️ Benefits

• Company incentive program eligibility • Medical, dental, and vision coverage • Life and AD&D coverage • Short- and long-term disability coverage • Paid time off • Employee assistance program • 401(k) program with company match • Additional voluntary benefits • Flexible schedule aligned to the fully remote Explorer persona