Principal Product Marketing Manager, Falcon Exposure Management

Job not on LinkedIn

🔥 4 minutes ago

🇺🇸 United States – Remote

💵 $170k - $260k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Logo of CrowdStrike

CrowdStrike

5001 - 10000 employees

Founded 2011

🔒 Cybersecurity

☁️ SaaS

🤖 Artificial Intelligence

Cybersecurity • SaaS • Artificial Intelligence

CrowdStrike is a cybersecurity company that provides cloud-based security services to stop breaches. It is recognized as a leader in endpoint protection, identity and cloud security, and managed detection and response. CrowdStrike's platform, Falcon, integrates artificial intelligence to offer real-time visibility, detection, and protection against sophisticated cyber threats. The company is lauded for its effectiveness in securing networks and data, making it a trusted partner for businesses worldwide.

📋 Description

• Define and advance CrowdStrike’s leadership in the Exposure Management market • Develop differentiated positioning and messaging connecting CrowdStrike’s innovation to customer outcomes and business value • Work with product and technical marketers to deliver messaging, content, and enablement • Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact • Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives • Guide creation of core content and thought leadership assets supporting demand generation, field readiness, and market education • Shape the Exposure Management web strategy with digital teams • Support field success through collaboration with sales, alliances, and enablement teams • Provide perspective on buyers, market trends, and competitors to inform strategy and differentiation • Align marketing strategy with long-term business and category goals alongside executive leadership

🎯 Requirements

• 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS • Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations • Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity • Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products • Exceptional writing, communication, and presentation skills • Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams • Ability to balance strategic thinking with strong execution across multiple priorities • Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments • Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving • Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success • Experience using AI to improve efficiency and scale across product marketing work • Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes • High-tech, start-up, rapid growth and/or publicly traded company experience • Technical or software engineering background

🏖️ Benefits

• Market leader in compensation and equity awards • Comprehensive physical and mental wellness programs • Competitive vacation and holidays for recharge • Paid parental and adoption leaves • Professional development opportunities for all employees regardless of level or role • Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections • Vibrant office culture with world class amenities • Bonuses • Equity grants • Health insurance • 401k • Paid time off

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