Email Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✉️ Email Marketing Manager

👻 Ghost score 25%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CrucialPoint

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2019

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

CrucialPoint is a retention-focused marketing agency that specializes in precision Email, SMS, Loyalty, and Mobile App retention strategies for mid-market to enterprise consumer brands. They offer services across lifecycle marketing—email and SMS program management, loyalty program design, in-app messaging and push unification, pricing & discounting strategy, and technical audits & platform migrations (e. g. , Klaviyo). Their site highlights measurable outcomes (subscriber growth, revenue lift, YoY digital revenue growth) across verticals like home furnishings, health & wellness, fashion, and QSR, and emphasizes certification on leading marketing platforms.

📋 Description

• Develop and implement comprehensive email marketing strategies using Klaviyo • Optimize automated email marketing flows, including welcome series, abandoned cart, and win-back flows • Optimize signup forms in Klaviyo to maximize acquisition, engagement, retention, and revenue • Develop content calendars aligned with client objectives • Collaborate with clients and Client Success Managers to create effective Klaviyo campaigns • Serve as the primary point of contact for clients and address questions and concerns • Translate business needs into actionable growth strategies • Manage Klaviyo setups, integrations, and account infrastructure, including Shopify, CDPs, and custom tech stacks • Conduct Klaviyo audits and resolve issues involving deliverability, responsive design, dynamic tagging, and personalization • Monitor and analyze lifecycle and email marketing metrics using Klaviyo Analytics and Google Analytics • Provide data-driven insights and recommendations to optimize performance and ROI • Generate accurate and comprehensive reports • Identify revenue opportunities for clients • Perform quality assurance checks on Klaviyo campaigns and flows • Collaborate with account management, copywriting, design, and implementation teams • Support and mentor team members when needed • Stay current with Klaviyo features, industry trends, emerging technologies, consumer behavior, and email marketing regulations including GDPR, CAN-SPAM, and CASL

🎯 Requirements

• B2C experience is required, particularly with enterprise ecommerce businesses • Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand—Email, SMS, Push, and/or direct mail • Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing • Expert-level proficiency in Klaviyo • Demonstrated mastery of advanced Klaviyo features including predictive analytics, custom flow logic, complex segmentation, and SMS integration • Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo • Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics • Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations • Previous experience working with larger brands as a retention marketing manager preferred • Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams • Detail-oriented, organized, and able to manage multiple projects simultaneously • Self-motivated, proactive, and able to work independently • Experience in remote work environments and self-motivation

🏖️ Benefits

• Room for growth • Flexible scheduling • Competitive salary / rate • Collaborative and supportive work environment • Opportunity to work with amazing brands and be at the forefront of the industry

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