Marketing Specialist

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Logo of Crump Roofing

Crump Roofing

1 - 10 employees

🏗️ Construction

👥 B2C

Construction • B2C

Crump Roofing is a residential roofing contractor founded in 1999 that specializes in architectural composition shingles, metal and tile roofs, and roof repairs for homeowners in northern Idaho and eastern Washington. The company emphasizes quality installation as a Pabco Preferred Contractor and GAF Authorized installer, offers free quotes, and highlights decades of combined experience and local service locations including Rathdrum, Coeur d’Alene, Spokane and surrounding communities.

📋 Description

• Serve as the marketing partner for assigned business units and maintain regular meetings with key business unit leaders • Develop marketing plans with business unit leaders and marketing management • Develop marketing deliverables including broadcast emails, brochures, one-pagers, advertising, contests and incentives, internal communications, website content, social media postings, trade show exhibits, and audio/visual presentations • Proofread and edit copy before final approval • Follow marketing and compliance review processes to obtain approvals and meet legal, regulatory, and branding requirements • Assist with designing and executing custom surveys to assess campaign effectiveness • Perform administrative functions including list management, inbox management, internal project management/project sharing, and recurring external emails

🎯 Requirements

• Effective interpersonal and written communication skills • Excellent customer service skills for internal and external customers • Effective time management and prioritization skills • Ability to manage multiple tasks simultaneously • Ability to work independently, in a team, and in a self-directed fashion • Experience with PCs in a Windows environment • Proficiency in Microsoft Office applications • Ability to analyze problems and develop solutions • Ability to communicate with individuals at all organizational levels • Bachelor's degree in marketing or communications, or equivalent education, training, and work-related experience • Two years of experience in a Marketing role • Proven project management experience • Ability to build relationships with teammates, clients, and vendors • Understanding of design capabilities and online content presentation options • Experience with marketing and communications best practices, including social media, content creation and management, marketing analytics, media relations, advertising, trade shows, and meetings and events • Strong writing, editing, and proofreading skills, including AP Style Guidelines • Basic understanding of the life insurance industry and ability to explain basic industry terms • Proficiency in Adobe Creative Cloud, primarily InDesign, Photoshop, Illustrator, and Dreamweaver • Advanced knowledge of marketing automation tools and customer relationship management systems and strategic campaign development • Ability and willingness to host virtual events using company software, including Webex, and develop creative ways to increase interaction and attendee engagement • Experience with Marketo preferred • Experience with Microsoft Dynamics preferred • Prior marketing experience in the insurance industry preferred • Knowledge of Crump, its carriers, business partners, and affiliates preferred • Employment offer contingent upon successful background screening

🏖️ Benefits

• PTO • Medical insurance • Dental insurance • Vision insurance • Retirement savings • Disability insurance • Life insurance

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