VP, Leads & Advertising

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Perseus Group, Constellation Software

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1997

🤝 B2B

☁️ SaaS

B2B • SaaS

Perseus Group is a part of Constellation Software Inc. , focused on investing in and building enduring software businesses. With operations in over 100 vertical markets and a family of more than 800 companies, Perseus Group specializes in acquiring B2B software companies that provide mission-critical solutions for niche markets. Their approach involves offering permanent capital, fostering a culture of excellence, and ensuring recurring revenue through SaaS or maintenance models. The group emphasizes continuous improvement, empowered leadership, and integrity in all operations.

📋 Description

• Serve as the accountable owner for the Leads & Advertising business across Social Leads, SEM/Website Leads, and HouseValues.com portal leads — driving volume, quality, delivery reliability, and unit economics across all three. • Own the roadmap and prioritization for existing products, balancing near-term performance improvements with longer-term platform evolution. • Operate with a P&L mindset: understand cost-per-lead, delivery rates, renewal/retention economics, and margin across every product and channel, and make trade-off decisions accordingly. • Bring deep, current expertise in digital advertising and lead-gen channels — paid search, paid social, programmatic, SEO/organic, portal syndication, and emerging channels. • Build and continuously refine acquisition strategy across channels to improve lead volume, lead quality, and cost efficiency simultaneously, not one at the expense of the others. • Own the marketing, media buying, and analytics function (internal and agency), directing the testing, scaling, and optimization of campaigns. • Develop a rigorous understanding of the consumer (home buyer/seller) journey — intent signals, timing, motivations, and friction points — and translate that understanding into product and marketing decisions. • Use data, research, and direct customer/consumer feedback to identify unmet needs and new opportunities for lead generation and monetization. • Evolve existing leads products (Social Leads, SEM/Website Leads, HouseValues.com) based on performance data, agent/customer feedback, and competitive dynamics. • Identify , scope, and build the business case for new leads and advertising products and adjacent revenue opportunities, taking them from concept through launch. • Evaluate build/partner/buy options for new capabilities, including third-party lead sources, ad networks, and data partnerships. • Act as the connective tissue between Sales/Agent Operations, Product, Engineering, Marketing, and Data/Analytics to ensure the leads business is resourced and prioritized appropriately. • Represent the leads business in executive-level planning, reporting on performance, risks, and opportunities with clear, data-backed narratives. • Partner closely with the SVP of Agent Operations and SVP of Product to align commercial priorities with product and engineering execution, regardless of formal reporting line. • Lead the transition away from manual, one-off setup, management, and optimization of each customer account and each leads product toward scalable, automated operations. • Identify , evaluate, and implement automation and AI platforms to improve operational efficiency and maximize advertising spend performance across channels.

🎯 Requirements

• 7+ years in digital advertising, lead generation, or performance marketing, ideally with direct P&L or business-unit ownership experience. • Demonstrated expertise in one or more core lead-gen channels (paid search/SEM, paid social, portal/marketplace lead delivery, or programmatic display) and working knowledge across the rest. • Track record as a product owner or general manager who has taken products from idea to scaled, profitable performance — comfortable owning outcomes, not just outputs. • Strong quantitative fluency: cost-per-lead, conversion/delivery rates, LTV/CAC, cohort and retention analysis; able to work directly in data to find the story, not just review dashboards built by others. • Deep curiosity about consumer behavior, with experience translating research and data into product and marketing decisions. • Real estate, proptech, or other high-consideration/local-services lead-gen experience is a strong plus. • Operator mentality: high ownership, comfortable with ambiguity, moves fast, and builds credibility through results. • Excellent cross-functional communication skills; able to influence without relying solely on formal authority given the dual-reporting/partnership nature of this role. • Hands-on experience implementing automation and AI-powered platforms — campaign optimization, bid management, workflow orchestration, or similar — to replace manual processes and improve efficiency and ROI. • Comfortable evaluating and adopting new AI tools quickly, with a track record of using AI to build new products or migrate existing ones onto more efficient, scalable infrastructure.

🏖️ Benefits

• Full time employees will also be eligible for enrollment in a wide range of choices of benefits , including medical, dental, vision, basic life insurance, short/long term disability, 401(k) participation (with company match). • The Company provides a minimum of 10 days of vacation for new employees , sick time based on state requirements, 8 Company-paid holidays and 2 personal holidays per year.