Data Analyst, Growth Marketing – Attribution

🔥 56 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $120k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Curology

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

🏥 Healthcare

💄 Beauty

⚕️ Healthcare Insurance

💰 Funding Round on 2021-03

Healthcare • Beauty • Healthcare Insurance

Curology is a personalized skincare company that offers treatment plans for individuals seeking customized solutions for their skin and hair concerns. Through a comprehensive online consultation, customers share their medical history, lifestyle factors, and skin or hair goals, which are reviewed by licensed dermatology providers. Curology creates custom formulas, including ingredients like Tretinoin for skin treatments and Minoxidil for hair growth. Products are shipped directly to customers, simplifying access to personalized skincare and haircare solutions. The company focuses on acne treatment, anti-aging, and hair regrowth, offering a subscription-based model to deliver ongoing results.

📋 Description

• Own Curology’s first-touch and last-touch attribution models end to end, including logic, maintenance, and credit-assignment rationale • Assess whether attributed credit overstates or understates channel contribution and recommend appropriate tests or analyses • Reconcile platform-reported conversions against warehouse-sourced truth, quantify gaps, and explain their causes • Determine when attribution modeling is sufficient and when experimentation is required • Document model logic, assumptions, and limitations for reproducible and defensible results • Build and maintain Tableau reporting on CAC, CVR, payback period, LTV:CAC, and funnel conversion by channel, campaign, and cohort • Define acquisition-reporting metrics so marketing, finance, and leadership use consistent numbers • Deliver recurring performance readouts focused on decision implications • Proactively identify spend inefficiency and performance anomalies • Analyze acquisition cohorts through retention, churn, and LTV • Diagnose funnel performance from impression through subscription and early retention • Segment customers and audiences to inform targeting, creative, and budget allocation • Partner with Growth Marketing on budget allocation, channel mix, and testing-roadmap decisions • Translate marketing questions into scoped analyses with defined success criteria • Communicate candid findings when data contradicts channel narratives or assumptions • Provide time-sensitive spend and campaign analysis while distinguishing directional reads from rigorous conclusions

🎯 Requirements

• 4+ years in an analytics role, including at least 2 years directly supporting paid acquisition, performance marketing, or growth teams • Hands-on ownership of marketing attribution, including building, maintaining, and defending models • Working command of last-touch, multi-touch, media mix, and experiment-based attribution approaches • Working knowledge of paid channel platform data such as Meta, Google, TikTok, or similar • Advanced SQL, including complex joins, window functions, and query optimization against large datasets in a cloud data warehouse such as Snowflake or Redshift • Tableau experience building and maintaining production dashboards used by business teams • Customer behavior analysis across retention, churn, cohort, LTV, and segmentation methods • Experience defining KPIs and developing metrics, scorecards, and performance reporting • Ability to communicate technical findings to non-technical audiences in written and live formats • Uses AI as an execution partner while remaining capable of producing work without AI and owning output quality • Experience in a DTC subscription business preferred • Experience with holdout tests, lift studies, or media mix modeling preferred • Experience supporting lifecycle or CRM marketing, including email and SMS campaign measurement preferred

🏖️ Benefits

• Competitive compensation and equity package (RSUs) • Comprehensive benefits: Medical, dental, vision, FSA and HSA, supplemental coverages (critical illness, accident, hospitalization), and 401(k) • Access to wellbeing perks, including OneMedical, Spring Health, SoFi, and Employee Assistance Program • Flexible paid time off and holiday policy • Paid parental leave (birthing and non-birthing parents) • Employee donation matching program • Culture Committee and employee resource groups for virtual and in-person connectivity • Complimentary VIP Subscription to Curology or Agency, plus online retail discount • Remote work in the United States