Data Analyst, Growth Marketing

🔥 0 minutes ago

🌵 Arizona, California, +4 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🏛️ District of Columbia – Remote 🐊 Florida – Remote 🚗 Michigan – Remote

💵 $120k - $160k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rocket Money (formerly Truebill)

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

💳 Fintech

👥 B2C

Finance • Fintech • B2C

Rocket Money is a comprehensive personal finance management app designed to help users save more, spend less, and take control of their financial lives. The app offers features such as subscription management, spending insights, bill negotiation, net worth tracking, budgeting, and credit score monitoring. With its automated services, Rocket Money aims to simplify money management by finding and tracking subscriptions, helping to negotiate lower bills, and automating savings processes. Users can link all of their financial accounts in one place to get a full financial picture and set financial goals. The app also provides access to financial experts who can assist with personal finance queries.

📋 Description

• Work closely with the Growth Marketing team to drive data-informed decision-making • Shape analytics strategy and develop scalable analytical frameworks and tooling • Measure performance across online channels • Enhance the modern martech infrastructure • Evaluate and optimize marketing investments against ROAS, LTV, and conversion rates • Serve as a trusted advisor on marketing data across ad platforms, Singular MMP, and third parties • Build and improve Looker analytics reporting and processes • Scope analytical questions and determine appropriate KPIs and metrics with stakeholders • Determine optimal data visualization methods for decision-making • Reduce technical debt, implement new parameters, and update LookML • Collaborate with Data Engineering and Analytics Engineering on data mart and model requirements • Identify automation and process improvement opportunities in BI • Analyze marketing experiments, ad platform testing, CRM campaigns, and global program holdouts • Partner with the Growth team to translate business needs into data problems and prioritize work • Identify insights and recommendations and partner with growth stakeholders to implement solutions • Analyze keyword cohorts, composite marketing campaign success measures, and ad fatigue • Monitor marketing trends and identify opportunities for media buyers

🎯 Requirements

• 4+ years of experience in data analytics or related roles • 2+ years of experience in marketing or growth analytics or similar experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN) and digital marketing optimization • 2+ years of experience with BI Tools (Looker preferred, Tableau, PowerBI, Sigma, Omni, Databricks) • Strong SQL background; comfortable spinning up a quick analysis or proof of concept data model • Experience with product, CRM, or marketing experimentation design and measurement • Comfortable applying standard marketing measures such as LTV/NPV, CAC, Cost per Action, Retention metrics, ROAS, CTR, CPM, etc. • Strong cross-functional communication skills and ability to influence stakeholders and business decisions • Bonus: understanding marketing measurement and attribution limitations • Bonus: experience with BigQuery, Singular, Looker, dbt, Amplitude, DeepNote, git • Bonus: familiarity with Agile process/Sprint cycles • Bonus: experience in mobile app analytics • Bonus: genuine interest in marketing attribution and technology, including emerging marketplace trends

🏖️ Benefits

• Health, Dental & Vision Plans • Competitive Pay • 401k Matching • Unlimited PTO • Lunch daily (in-office only) • Snacks & Coffee (in-office only) • Commuter benefits (in-office only) • Bonus • Benefits