Senior Product Marketing Manager, Literacy

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $81.5k - $139.5k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Curriculum Associates

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1976

📚 Education

🤝 B2B

Education • B2B

Curriculum Associates is a company that partners with educators to make classrooms better places for teachers and students. They focus on providing evidence-based instructional materials and assessments, such as the i-Ready platform, which supports personalized learning and helps teachers differentiate instruction. Their offerings include diagnostics, mathematics, reading, and writing programs, aimed at improving student outcomes from kindergarten to 8th grade. Curriculum Associates also conducts research to understand and enhance the state of student learning. The company has recently expanded by acquiring SoapBox Labs, a leader in voice AI technology, emphasizing their commitment to equity-driven learning experiences.

📋 Description

• Execute product marketing plans for core and supplemental literacy products • Develop product positioning, messaging, value propositions, and competitive differentiation • Conduct market and competitive research, including attending events and participating in customer ride-alongs • Gather and synthesize cross-functional insights to refine product narratives and support launches • Collaborate with Product Development to align marketing materials with product capabilities and educator needs • Create and deliver marketing assets and playbooks, including print collateral, thought leadership content, and digital assets • Execute go-to-market plans for new and existing literacy products • Ensure readiness and alignment across Sales, Regional Marketing, Enablement, and Service teams • Support state curriculum adoption efforts with market insights, competitive analyses, and messaging guidance • Build relationships with Sales teams, implementation partners, authors, advisors, and industry partners • Track success metrics to refine messaging, positioning, go-to-market tactics, and campaign effectiveness • Report to the Associate Vice President of Product Marketing – Literacy

🎯 Requirements

• Knowledge of the K–12 literacy curriculum market and classroom instruction • Commitment to education and improving learning experiences through high-quality literacy solutions • Demonstrated success executing product marketing initiatives that drive awareness, adoption, and growth • 5+ years of experience in K–12 core curriculum product marketing within educational publishing or education technology • Experience working cross-functionally with Product, Marketing, Sales, and Service teams • Bachelor’s degree required • Master’s degree preferred • Bilingual in English and Spanish preferred • Ability to translate direction and priorities into clear, well-executed marketing deliverables • Strong analytical and problem-solving skills • Strong organizational and project management capabilities • Clear and effective written and verbal communication skills

🏖️ Benefits

• Company bonus plan • Medical insurance • Dental insurance • Vision insurance • Basic life insurance • 401(k) plan with employer match • Flexible vacation and sick policy • Twelve paid holidays • Winter office closure between Christmas and New Year's • Additional perks and benefits